College of Business > Academics > Department of Marketing > Majors & Minors > Marketing Honors (BSB) > Major Requirements

Major Requirements

Major Requirements

Course Requirements

In addition to MKT 301, a student majoring in Integrated Marketing Education (IME), Honors Marketing is required to complete the following courses totaling at least 38.0 hours plus 4.0 hours to be shared with Business Core (42.0 hours total):

Course Title Quarter Hours
MKT 250NAVIGATING MARKETING CAREERS2
MKT 276EFFECTIVE BUSINESS COMMUNICATION (taken in Business Core)4
MKT 310CONSUMER BEHAVIOR4
MKT 356MARKETING ANALYSIS AND PLANNING8
MKT 357MANAGEMENT OF MARKETING8
MKT 358MARKETING IN A GLOBAL ENVIRONMENT4
MKT 393MARKETING INTERNSHIP4
Select two elective from the following:8
MKT 305
INTRODUCTION TO MARKETING RESEARCH
MKT 315
STRATEGIC TOOLS FOR MARKETERS
MKT 320
PRINCIPLES OF ADVERTISING
MKT 321
SOCIAL MEDIA MARKETING
MKT 323
CONTENT MARKETING
MKT 322
SEARCH ENGINE MARKETING & ANALYTICS
MKT 333
MARKETING FOR THE SOCIAL GOOD
MKT 340
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
MKT 342
SPORTS SPONSORSHIP MARKETING
MKT 352
NEW PRODUCT DEVELOPMENT
MKT 359
ADVANCED MARKETING MANAGEMENT
MKT 360
INTERNATIONAL MARKETING
MKT 377
SALES FUNDAMENTALS
MKT 378
SALES STRATEGY & TECHNOLOGY
MKT 380
SCIENCE OF RETAILING
MKT 383
ANALYTICAL SALES
MKT 384
CASES IN CATEGORY MANAGEMENT
MKT 385
SPORTS SALES
MKT 386
SOCIAL IMPACT SALES
MKT 387
SHOPPER INSIGHTS IN MARKETING
MKT 390
SERVICE MARKETING
MKT 395
DIGITAL MARKETING ANALYTICS AND PLANNING
MKT 396
MOBILE MARKETING
MKT 398
SPECIAL TOPICS
MKT 399
INDEPENDENT STUDY
MKT 420
CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE
IB 350
INTERNATIONAL BUSINESS SEMINAR
MGT 341
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
MGT 356
INTRODUCTION TO SPORTS MANAGEMENT

Business Communication Requirement

MKT 276 must be completed by students majoring in Marketing and serves as the Communication requirement in the Business Core.

Second Marketing Concentration

A student majoring in Marketing may have more than one Marketing concentration.
Exception: students with Marketing Standard concentration cannot have a second Marketing concentration.

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.

Open Electives

Open elective credit (22.0 hours) is also required to meet the minimum graduation requirement of 192 hours.

Global Business Perspective

If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or IB 350 course must be passed with C- or higher.

Experiential Learning

MKT 393 is required in the Marketing Honors/IME major. Consult with academic advisor regarding options for Experiential Learning.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher. ​​​

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