College of Business > About > Centers & Institutes > Center For Strategy Execution and Valuation > About

About The Center for Strategy, Execution and Valuation

Our History

The Center for Strategy, Execution and Valuation was founded in 2004 as a conduit for thought leaders, business executives and the Kellstadt Graduate School of Business community to co-create and share pioneering practices in strategy and strategy execution.

Who We Are

The Center's director is Dr. Mark Frigo, who, along with Joel Litman, authored the landmark book "DRIVEN: Business Strategy, Human Actions and the Creation of Wealth."

DRIVEN, has received acclaim by CEOs, board members and thought leaders in academia (see

DRIVEN is about RETURN DRIVEN STRATEGY, a framework for business analysis and planning. It has been built on a simple theme: If we can better understand how the success or failure of a business is driven by its plans and actions, then we can greatly improve how we value companies and how we run our businesses. The framework is the culmination of a major project to study and categorize the root causes of thousands of businesses that have succeeded, failed or remained in mediocrity, over 20-30 year time periods of performance history. DRIVEN includes explanations, diagnostics and case studies from the research. Chapters are arranged in the same order as the elements of the Return Driven Strategy framework, making DRIVEN both an interesting read and a valuable guide for ongoing reference. Our keynotes and executive education programs on DRIVEN have been presented to thousands of executives and entrepreneurs in North America, Europe and Asia. For more information on DRIVEN keynotes and programs, please contact

What We Do

We conduct executive seminars and workshops on Strategic Risk Management and Strategic Risk Assessment for board members, senior executives and management teams. In his role as director of the Center and the Lab, Dr. Mark Frigo provides oversight to the research initiatives. The center is currently researching leading practices for strategic risk management and innovation strategy. The center approach to research is to create thoughtful learning partnerships with corporations.

Contact Us

For more information about our offerings, please contact or visit Dr. Mark Frigo's website at​.​​​