College of Business > About > Centers & Institutes > Center For Strategy Execution and Valuation > Center Initiatives > Strategy & Entrepreneurship Initiative

Strategy & Entrepreneurship Initiative

The Strategy & Entrepreneurship Initiative of the Center for Strategy, Execution and Valuation is focused on understanding the intersection of field of strategy and area of entrepreneurship.

The very nature of the Return Driven Strategy framework is very entrepreneurial. Tenet One "Ethically Maximize Value" focuses on the need for a "driven" entrepreneur to make the most of his/her abilities, resources and ideas... to create the maximum value from them and to do so ethically. Driven entrepreneurs are focused on creating value for customer, which in turn provides the ability to ethically create wealth for the entrepreneur, investors, employees, suppliers and other stakeholders.

The word "Entrepreneur" is derived from the work of the French economist Jean Baptiste Say (1767-1832) and others to denote someone who creates higher value with resources. Entrepreneurs do this by targeting and fulfilling unmet customer needs with their offerings; continually innovating their offerings to fulfill changing customer unmet needs; being the best at delivering those offerings; being known for their offerings (branding); and having unique resources and capabilities (which we call "Genuine Assets") that provide competitive advantage. All of which is described in the logic and language of Return Driven Strategy.

The early development of the Return Driven Strategy framework started in the late 1990s during the dot-com era, where we worked in startup incubators as we refined criteria for the business plans that actually could create sustainable businesses. We later expanded our research to study high-performance companies globally, focused on companies that demonstrate the ability to achieve superior and sustainable return on investment (ROI), grow the business while maintaining superior ROI and achieve superior relative total shareholder returns, while operating within the ethical parameters of its communities and constituents.

The Strategy & Entrepreneurship Initiative will be launching a blog and a series of articles for the entrepreneurship community. Our objective is to develop a blueprint and criteria for a successful business plan and successful business.