College of Business > Academics > Department of Marketing

Department of Marketing

The Department of Marketing provides students with the knowledge and skills required to strategically identify and develop products and services that meet customer needs. Courses are designed to prepare students for the rigors and ambiguity of marketing leadership in the contemporary global economy by providing a high degree of skill in analysis, conceptual ability, planning and control of market activity.


Integrated Marketing Education

Integrated Marketing Education (IME), the honors sequence in Marketing, gives a select group of undergraduate students a hands-on opportunity to develop skills in marketing management while interacting with a Chicago-area business.

Integrated Marketing Education program

Sales Leadership

Sales Leadership programs provide unique courses focused on sales career development, which integrates academic knowledge with real-world industry exposure to further your career and skills development.

Sales leadership concentration

Digital Marketing

Digital marketer, showing a 39% growth rate, has become one of the most important job titles in the marketing industry. DePaul's digital marketing programs will help you understand the business side of marketing, while giving you skills in marketing analytics, content creation and technology.

Digital marketing concentration

Kellstadt Marketing Center Certificate Programs

The Kellstadt Marketing Center offers a wide range of continuing education courses, from certificate programs to seminars, to help professionals improve their direct, interactive, integrated, digital and word-of-mouth marketing skills. Our instructors, drawn from the academic and business communities, are experts in their fields.

Explore marketing certificate programs

"DePaul and the Department of Marketing have provided me with continuous support throughout my college career. Not only have I had the opportunity to be a marketing ambassador, but I have also been able to foster relationships with professors from my marketing classes. Beyond the classroom, they have helped me pursue internship and full-time opportunities, and offered me insight for post-grad life. Going to school in Chicago is also a plus, providing endless networking opportunities, office visits and more."

Undergraduate Marketing Student