MBA Lehigh University, 1974
Mr. Gollins is principal & founder of the Delta Modelling Group and Partner at The Partnering Group. Delta provides predictive models, forecasting, trade promotion analytics, advanced data analysis and consumer research services to leading CPG and pharmaceutical companies. He is a marketing science executive recognized for pioneering many of the widely accepted analytical techniques used by CPG companies for analyzing electronic POS scanning and consumer household purchasing data. His international experience includes living in the UK and working extensively in Europe, Asia and South Africa. His research in the application and use of moment-to-moment affect trace methodology has been used in nationally televised Presidential Debates, television pilot testing, TV ad copy testing and virtual moment-to-moment focus groups.
Mr. Gollins holds adjunct faculty positions teaching multivariate data analysis at three leading Universities in Chicago. Mr. Gollins is an adjunct professor of marketing at DePaul’s Kellstadt Graduate School of Business, Loyola University’s Quinlan Graduate School of Business and Lecturer at the University of Chicago. Mr. Gollins is a board member of the Chicago Chapter of The American Statistical Association. He is also a Research Fellow at Northwestern University’s Retail Analytics Council.