two podcasters chat at a table with large mics with a BETA hub sign on the wall behind them

Resources

Putting the space and tools to use

Software, hardware, and the BETA space seamlessly integrate into student experiential learning and support faculty research. BETA empowers students with hands-on opportunities, from real-world class assignments and original content creation to BETA-supported extracurricular consulting projects.

The space includes... 

a young man sits in a chair filming himself with a phone on a stabilizing stand, plus a ring light

Content creation room

<div class="ck-content"><p>Record podcasts and high-quality video content or refine your professional and social media presence. The space is equipped with professional microphones, cameras, lighting, and editing software.</p></div>

students sit at tables in state of the art, bright blue and red ergonomic computer chairs

Business insights computer lab

<div class="ck-content"><p>Work smarter with access to a fully equipped computer lab offering business and data analytics tools, expert guidance, and free access to paid software licenses.</p></div>

a man in a VR headset holding two controllers looks off in the distance; behind him on the wall, there's a graphic of a roman bust wearing a similar headset

Extended reality suite

<div class="ck-content"><p>Explore the uses of Virtual or Augmented Reality (VR/AR) in business. Create immersive virtual experiences or prototypes for your ideas using VR headsets and our 3D printer.&nbsp;</p></div>

four students pose proudly in front of a slide tech with chipotle marketing images that have heat maps overlaid. the slide is title hypothesis.

Neuro-business lab

<div class="ck-content"><p>Learn cutting-edge data collection tools—such as eye-tracking—to evaluate videos, websites, and other visual content. Apply these methods to elevate class projects, internships, or your own research.</p></div>