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BETA Hub

The Business Education in Technology and Analytics (BETA) Hub is a cross-disciplinary initiative at the Driehaus College of Business that advances innovation in teaching, research, and community collaboration at the intersection of business and emerging technology.

At the BETA Hub, students and faculty can:

  • Record original podcasts and video content in the Content Creation Studio
  • Access advanced business and analytics tools—including ChatGPT Plus. Copilot, Adobe Creative Suite, and Tableau—in the Business Insights Computer Lab
  • Conduct eye-tracking research in the Neuro-Business Lab
  • Design and test virtual reality business experiences in the Extended Reality Suite

Through its teaching and research innovations, the BETA Hub ensures that DePaul business students and faculty are at the forefront of conversations shaping the future of business.

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Gain AI and data analysis skills

<div class="ck-content"><p class="text-blue">The BETA Hub provides students with hands-on access to the latest AI tools alongside essential business technologies. Apply these resources to class projects, internships, and your own initiatives to elevate your learning.</p></div>

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Transform your teaching and research.

<div class="ck-content"><p class="text-blue">The BETA Hub supports faculty in integrating technology across the curriculum—from making courses AI-ready to incorporating cutting-edge tools in the classroom. Faculty can also leverage BETA’s research participant pool and state-of-the-art data collection and analysis resources.<br />&nbsp;</p></div>

Connect with Us

BETA Hub is located in Suite 7122 of the DePaul Center, 1 E. Jackson Blvd., Chicago. 

Want to learn more about the BETA Hub? Fill out the form linked below and a member of our team will get in touch with you.

Contact Us