PhD University of Alabama, Marketing, 2008
MBA Bradley University, Marketing, 2000
MA Western Illinois University, Cognitive Psychology, 1998
BS The George Washington University, Psychology, 1995
Self-efficacy and consumer control of retail and service situations; decision processes and risk taking in consumption; goal orientation and attainment strategies; compulsive and impulsive behaviors; social responsibility of firms and customers.
Melissa Markley joined DePaul’s
business faculty in 2008. She has coauthored articles that
have been published in the Journal of Marketing Education, Journal of Marketing
Theory and Practice, Psychology & Marketing, Journal of Current Issues and
Research in Advertising, and Journal of Business Research, among other
Her industry experience includes
work as a senior research analyst for The Martec Group, Inc., a global strategic
marketing research firm.