The Department of Marketing offers several career orientations and two main concentrations for undergraduate Marketing majors:
Standard Marketing Program
Students select electives based on career interests. The department offers electives in the various areas of marketing such as advertising, marketing research, sales management or marketing management.
Marketing BSB Honors — Integrated Marketing Education (IME)
The IME Honors Program gives a select group of undergraduate students a hands-on opportunity to develop skills in marketing management while interacting with a Chicago area business. The real world focus of IME is an outgrowth of DePaul's strong links to the Chicago business community.
Download the IME_application and submit to the Marketing Department for consideration.
Sales Leadership Concentration
The Sales Leadership Program produces business graduates who can sell by joining traditional classroom education with real-world learning experience.
Within the Sales Leadership Concentration Students have the opportunity to explore careers in Category Management and/or Business Development.
Digital Marketing Concentration
The Digital Marketing Concentration offers courses that cover internet marketing and analytics, inbound and content marketing, and search engine, social media and mobile marketing, among other industry-relevant topics. Each student also is required to complete an internship in digital marketing.
Minor in Marketing
Students may minor in Marketing if they are business students or non-business students.
Minor in Sales Leadership
Students may minor in Sales Leadership if they are business students or non-business students.
Marketing Internship Program: All students can participate in our internship program, which places them with such leading firms as The American Cancer Society, Arthur Andersen, Chicago Magazine, Leo Burnett and United Airlines. Students take the MKT 393 course along with the internship. Students receive credit for their internship through MKT 393, which fulfills the JYEL requirement and a marketing elective.
International Programs: Students are encouraged to explore our short-term and long-term study abroad seminars and programs.