College of Business > Academics > Department of Marketing > Majors & Minors > Marketing (BSB)

Marketing (BSB)

The Marketing major is designed to deepen your understanding of how marketing delivers value to customers and businesses. You will develop your skills for analyzing and solving market problems in order to create and implement marketing strategies.

You can choose the digital marketing, standard marketing or sales leadership concentration for your marketing degree. The digital marketing concentration incorporates the coursework you’ll need to be successful in organizations that emphasize social media, interactive and mobile marketing. The standard marketing concentration provides you with the flexibility to tailor courses to fit a wide array of careers that interest you. The sales leadership concentration allows you to combine classroom learning with real-world experiences, preparing you for professional growth opportunities that often come with success in sales management. With the sales leadership concentration, you’ll benefit from mentorship and career connections provided by faculty and corporate partners associated with DePaul’s Sales Leadership Center.

Your marketing degree will be enhanced by completing a directed internship with a local business in an area of marketing in which you are interested.

As a Marketing major, you may be selected for our Integrated Marketing Education (IME) honors sequence, taking courses that focus on information gathering analysis, strategic planning or tactical decision-making.

DePaul’s Driehaus College of Business is located in downtown Chicago, in the heart of the city’s business district, providing you with countless opportunities to intern and work professionally with leading businesses and marketing firms.


Sample Courses:

  • Consumer Behavior
  • International Marketing
  • Internet Marketing
  • Marketing Management
  • Marketing Analysis and Planning
  • Mobile Marketing
  • New Product Development
  • Quantitative Methods
  • Sales Strategy and Technology
  • Social Media Marketing

Program Concentrations/Tracks:

  • Digital Marketing
  • Sales Leadership
  • Standard

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