College of Business > Academics > Department of Marketing > Majors & Minors > Marketing (BSB) > Career Orientations

Career Orientations

Career Orientations

Advertising and Promotion

Skills that lead to successful careers in Advertising and Promotion include: analysis of market research data; media planning; the creation of persuasive messages; strategic coordination of elements of the marketing communication mix; sales promotion strategies; public relations analysis and tactical management. You may consider the Standard concentration in Marketing to pursue this career path. Marketing elective courses for students interested in a career in advertising and promotion include the following:

Course Title Quarter Hours
MKT 320
PRINCIPLES OF ADVERTISING
MKT 321
SOCIAL MEDIA MARKETING
MKT 395
INTERACTIVE/INTERNET MARKETING

Category Management

Category Management is the practice of managing a group of related products as one category to maximize profitability. Successful companies expect their suppliers to act as partners that will help them grow their businesses, sharing industry expertise and consumer insight. We have partnered with the Category Management Association to develop a unique curriculum that will prepare students for careers in this rapidly growing field and lead to industry certification. You may consider the Sales Leadership concentration in Marketing to pursue this career path. A student interested in category management should take the courses listed below:

Course Title Quarter Hours
MKT 376
EFFECTIVE BUSINESS COMMUNICATION
MKT 377
SALES FUNDAMENTALS
MKT 380
CATEGORY MANAGEMENT AT RETAIL
MKT 382
PRINCIPLES OF CATEGORY MANAGEMENT
MKT 383
ANALYTICAL SALES
MKT 384
CASES IN CATEGORY MANAGEMENT

International Marketing

The international area of marketing offers students the opportunity to examine the economy and business management of many countries in their political, historical, and socio-cultural context. Students who concentrate on international marketing would develop career opportunities in international sales, international product management, or international marketing management. You may consider the Standard concentration in Marketing to pursue this career path. DePaul Marketing students may combine their majors with either a minor in a commercial language through the College of Liberal Arts and Social Sciences, or with selected course work in International Studies. Students interested in international marketing benefit by enrolling in the following Marketing courses:

Course Title Quarter Hours
MKT 320
PRINCIPLES OF ADVERTISING
MKT 340
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
MKT 352
NEW PRODUCT DEVELOPMENT
MKT 360
INTERNATIONAL MARKETING
MKT 390
SERVICE MARKETING

Market Research

Market research encompasses problem formulation, data gathering, data analysis, and communication of findings. An understanding of statistics, psychology and sociology as related to marketing is desirable. You may consider the Standard concentration in Marketing to pursue this career path. A student interested in market research will benefit from the following courses:

Course Title Quarter Hours
MKT 305
INTRODUCTION TO MARKETING RESEARCH
MKT 315
STRATEGIC TOOLS FOR MARKETERS
MKT 320
PRINCIPLES OF ADVERTISING
MKT 352
NEW PRODUCT DEVELOPMENT

Marketing Management

Many chief executives of top U.S. companies have a background in marketing. Strong marketing provides a key competitive advantage in a dynamic global economy. The marketing management emphasis is appropriate for students with a general interest in planning, development, and introduction of products and services. You may consider the Standard concentration or the IME program in Marketing to pursue this career path. A student interested in marketing management should take the following courses: 

Course Title Quarter Hours
MKT 315
STRATEGIC TOOLS FOR MARKETERS
MKT 320
PRINCIPLES OF ADVERTISING
MKT 352
NEW PRODUCT DEVELOPMENT
MKT 360
INTERNATIONAL MARKETING

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