Career Orientations
Advertising and Promotion
Skills that lead to successful careers in Advertising and Promotion include: analysis of market research data; media planning; the creation of persuasive messages; strategic coordination of elements of the marketing communication mix; sales promotion strategies; public relations analysis and tactical management. You may consider the Standard concentration in Marketing to pursue this career path. Marketing elective courses for students interested in a career in advertising and promotion include the following:
Course List
Course |
Title |
Quarter Hours |
MKT 320 | PRINCIPLES OF ADVERTISING | |
MKT 321 | SOCIAL MEDIA MARKETING | |
MKT 395 | DIGITAL MARKETING ANALYTICS AND PLANNING | |
Category Management
Category Management is the practice of managing a group of related products as one category to maximize profitability. Successful companies expect their suppliers to act as partners that will help them grow their businesses, sharing industry expertise and consumer insight. We have partnered with the Category Management Association to develop a unique curriculum that will prepare students for careers in this rapidly growing field and lead to industry certification. You may consider the Sales Leadership concentration in Marketing to pursue this career path. A student interested in category management should take the courses listed below:
Course List
Course |
Title |
Quarter Hours |
MKT 276 | EFFECTIVE BUSINESS COMMUNICATION | |
MKT 377 | SALES FUNDAMENTALS (required in Sales Leadership Concentration) | |
MKT 380 | SCIENCE OF RETAILING | |
MKT 383 | ANALYTICAL SALES (required in Sales Leadership Concentration) | |
MKT 384 | CASES IN CATEGORY MANAGEMENT | |
MKT 387 | SHOPPER INSIGHTS IN MARKETING | |
International Marketing
The international area of marketing offers students the opportunity to examine the economy and business management of many countries in their political, historical, and socio-cultural context. Students who concentrate on international marketing would develop career opportunities in international sales, international product management, or international marketing management. You may consider the Standard concentration in Marketing to pursue this career path. DePaul Marketing students may combine their majors with either a minor in a commercial language through the College of Liberal Arts and Social Sciences, or with selected course work in International Studies. Students interested in international marketing benefit by enrolling in the following Marketing courses:
Course List
Course |
Title |
Quarter Hours |
MKT 320 | PRINCIPLES OF ADVERTISING | |
MKT 340 | MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS | |
MKT 352 | NEW PRODUCT DEVELOPMENT | |
MKT 360 | INTERNATIONAL MARKETING | |
MKT 390 | SERVICE MARKETING | |
Market Research
Market research encompasses problem formulation, data gathering, data analysis, and communication of findings. An understanding of statistics, psychology and sociology as related to marketing is desirable. You may consider the Standard concentration in Marketing to pursue this career path. A student interested in market research will benefit from the following courses:
Course List
Course |
Title |
Quarter Hours |
MKT 305 | INTRODUCTION TO MARKETING RESEARCH | |
MKT 315 | STRATEGIC TOOLS FOR MARKETERS | |
MKT 320 | PRINCIPLES OF ADVERTISING | |
MKT 352 | NEW PRODUCT DEVELOPMENT | |
Marketing Management
Many chief executives of top U.S. companies have a background in marketing. Strong marketing provides a key competitive advantage in a dynamic global economy. The marketing management emphasis is appropriate for students with a general interest in planning, development, and introduction of products and services. You may consider the Standard concentration or the IME program in Marketing to pursue this career path. A student interested in marketing management should take the following courses:
Course List
Course |
Title |
Quarter Hours |
MKT 315 | STRATEGIC TOOLS FOR MARKETERS | |
MKT 320 | PRINCIPLES OF ADVERTISING | |
MKT 352 | NEW PRODUCT DEVELOPMENT | |
MKT 360 | INTERNATIONAL MARKETING | |
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