Students in the Driehaus College of Business who minor in Marketing will complement their major course of study with skills in marketing research, product development, advertising and sales.
Course Requirements
In addition to MKT 301, a Driehaus student minoring in Marketing is required to complete the following courses of 20.0 hours (totaling at least 24.0 hours):
Course List | Course | Title | Quarter Hours |
| MKT 305 | INTRODUCTION TO MARKETING RESEARCH | 4 |
| MKT 310 | CONSUMER BEHAVIOR | 4 |
| MKT 315 | STRATEGIC TOOLS FOR MARKETERS | 4 |
| MKT 359 | ADVANCED MARKETING MANAGEMENT | 4 |
| 4 |
MKT 276 | EFFECTIVE BUSINESS COMMUNICATION | |
MKT 320 | PRINCIPLES OF ADVERTISING | |
MKT 321 | SOCIAL MEDIA MARKETING | |
MKT 322 | SEARCH ENGINE MARKETING & ANALYTICS | |
MKT 323 | CONTENT MARKETING | |
MKT 333 | MARKETING FOR THE SOCIAL GOOD | |
MKT 340 | MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS | |
MKT 342 | SPORTS SPONSORSHIP MARKETING | |
MKT 352 | NEW PRODUCT DEVELOPMENT | |
MKT 360 | INTERNATIONAL MARKETING | |
MKT 377 | SALES FUNDAMENTALS | |
MKT 378 | SALES STRATEGY & TECHNOLOGY | |
MKT 380 | SCIENCE OF RETAILING | |
MKT 383 | ANALYTICAL SALES | |
MKT 384 | CASES IN CATEGORY MANAGEMENT | |
MKT 385 | SPORTS SALES | |
MKT 386 | SOCIAL IMPACT SALES | |
MKT 390 | SERVICE MARKETING | |
MKT 387 | SHOPPER INSIGHTS IN MARKETING | |
MKT 393 | MARKETING INTERNSHIP | |
MKT 395 | DIGITAL MARKETING ANALYTICS AND PLANNING | |
MKT 396 | MOBILE MARKETING | |
MKT 398 | SPECIAL TOPICS | |
MKT 399 | INDEPENDENT STUDY | |
MKT 420 | CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE | |
HSB 341 | BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS | |
HSB 356 | SPORTS MANAGEMENT | |
IB 350 | INTERNATIONAL BUSINESS SEMINAR | |
Graduation Requirements
All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.
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