College of Business > Academics > Department of Marketing > Majors & Minors > Marketing Minor (Business Students Only)

Marketing Minor (Business Students Only)

Students in the Driehaus College of Business who minor in Marketing will complement their major course of study with skills in marketing research, product development, advertising and sales.​

Course Requirements

In addition to MKT 301 and MKT 310, a Driehaus student minoring in Marketing is required to complete the following courses totaling at least 18.0 hours:

Course Title Quarter Hours
MKT 202QUANTITATIVE METHODS IN MARKETING (or equivalent)2
MKT 305INTRODUCTION TO MARKETING RESEARCH4
MKT 315STRATEGIC TOOLS FOR MARKETERS4
MKT 359ADVANCED MARKETING MANAGEMENT4
Select one elective course from the following:4
MKT 320
PRINCIPLES OF ADVERTISING
MKT 321
SOCIAL MEDIA MARKETING
MKT 322
DIGITAL MARKETING COMMUNICATIONS
MKT 340
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
MKT 342
SPORTS SPONSORSHIP MARKETING
MKT 352
NEW PRODUCT DEVELOPMENT
MKT 360
INTERNATIONAL MARKETING
MKT 376
EFFECTIVE BUSINESS COMMUNICATION
MKT 377
SALES FUNDAMENTALS
MKT 378
SALES STRATEGY & TECHNOLOGY
MKT 380
CATEGORY MANAGEMENT AT RETAIL
MKT 381
BUILDING FINANCIAL RELATIONSHIPS
MKT 382
PRINCIPLES OF CATEGORY MANAGEMENT
MKT 383
ANALYTICAL SALES
MKT 384
CASES IN CATEGORY MANAGEMENT
MKT 385
SPORTS SALES
MKT 386
SOCIAL IMPACT SALES
MKT 390
SERVICE MARKETING
MKT 393
MARKETING INTERNSHIP
MKT 395
INTERACTIVE/INTERNET MARKETING
MKT 396
MOBILE MARKETING
MKT 398
SPECIAL TOPICS
MKT 399
INDEPENDENT STUDY
ICS 350
INTERNATIONAL BUSINESS SEMINAR
MGT 341
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
MGT 356
INTRODUCTION TO SPORTS MANAGEMENT

Graduation Requirements

All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.

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