Students majoring outside the Driehaus College of Business may minor in Marketing to learn the foundations of marketing research, product development, advertising and sales.
Course Requirements
A non-Driehaus student minoring in Marketing is required to complete the following courses based on concentration and totaling at least 20.0 hours:
Course List Course | Title | Quarter Hours |
MKT 301 | PRINCIPLES OF MARKETING | 4 |
MKT 305 | INTRODUCTION TO MARKETING RESEARCH | 4 |
MKT 310 | CONSUMER BEHAVIOR | 4 |
MKT 315 | STRATEGIC TOOLS FOR MARKETERS | 4 |
| 4 |
MKT 276 | EFFECTIVE BUSINESS COMMUNICATION | |
MKT 320 | PRINCIPLES OF ADVERTISING | |
MKT 321 | SOCIAL MEDIA MARKETING | |
MKT 322 | SEARCH ENGINE MARKETING & ANALYTICS | |
MKT 323 | CONTENT MARKETING | |
MKT 333 | MARKETING FOR THE SOCIAL GOOD | |
MKT 340 | MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS | |
MKT 342 | SPORTS SPONSORSHIP MARKETING | |
MKT 352 | NEW PRODUCT DEVELOPMENT | |
MKT 359 | ADVANCED MARKETING MANAGEMENT | |
MKT 360 | INTERNATIONAL MARKETING | |
MKT 377 | SALES FUNDAMENTALS | |
MKT 378 | SALES STRATEGY & TECHNOLOGY | |
MKT 380 | SCIENCE OF RETAILING | |
MKT 383 | ANALYTICAL SALES | |
MKT 384 | CASES IN CATEGORY MANAGEMENT | |
MKT 385 | SPORTS SALES | |
MKT 386 | SOCIAL IMPACT SALES | |
MKT 387 | SHOPPER INSIGHTS IN MARKETING | |
MKT 390 | SERVICE MARKETING | |
MKT 393 | MARKETING INTERNSHIP | |
MKT 395 | DIGITAL MARKETING ANALYTICS AND PLANNING | |
MKT 396 | MOBILE MARKETING | |
MKT 398 | SPECIAL TOPICS | |
MKT 399 | INDEPENDENT STUDY | |
MKT 420 | CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE | |
HSB 341 | BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS | |
HSB 356 | SPORTS MANAGEMENT | |
IB 350 | INTERNATIONAL BUSINESS SEMINAR | |
Graduation Requirements
All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.
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