College of Business > Academics > Department of Marketing > Majors & Minors > Marketing Minor

Marketing Minor

Students majoring outside the Driehaus College of Business may minor in Marketing to learn the foundations of marketing research, product development, advertising and sales.

Prerequisite Requirements

Students must meet the prerequisite of one course in statistics prior to taking the first course in the minor.

The requirement for courses in college algebra and statistics may be satisfied through the completion of LSP 120 (course or LSP 120 Proficiency Exam) and LSP 121 (course or LSP 121 Proficiency Exam).

Course Requirements

A non-Driehaus student minoring in Marketing is required to complete the following courses based on concentration and totaling at least 22.0 hours:

Course Title Quarter Hours
MKT 202QUANTITATIVE METHODS IN MARKETING (or equivalent)2
MKT 301PRINCIPLES OF MARKETING4
MKT 305INTRODUCTION TO MARKETING RESEARCH4
MKT 310CONSUMER BEHAVIOR4
MKT 315STRATEGIC TOOLS FOR MARKETERS4
Select one elective course from the following:4
MKT 320
PRINCIPLES OF ADVERTISING
MKT 321
SOCIAL MEDIA MARKETING
MKT 322
DIGITAL MARKETING COMMUNICATIONS
MKT 340
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
MKT 342
SPORTS SPONSORSHIP MARKETING
MKT 352
NEW PRODUCT DEVELOPMENT
MKT 359
ADVANCED MARKETING MANAGEMENT
MKT 360
INTERNATIONAL MARKETING
MKT 376
EFFECTIVE BUSINESS COMMUNICATION
MKT 377
SALES FUNDAMENTALS
MKT 378
SALES STRATEGY & TECHNOLOGY
MKT 380
SCIENCE OF RETAILING
MKT 381
BUILDING FINANCIAL RELATIONSHIPS
MKT 383
ANALYTICAL SALES
MKT 384
CASES IN CATEGORY MANAGEMENT
MKT 385
SPORTS SALES
MKT 386
SOCIAL IMPACT SALES
MKT 390
SERVICE MARKETING
MKT 393
MARKETING INTERNSHIP
MKT 395
INTERACTIVE/INTERNET MARKETING
MKT 396
MOBILE MARKETING
MKT 398
SPECIAL TOPICS
MKT 399
INDEPENDENT STUDY
ICS 350
INTERNATIONAL BUSINESS SEMINAR
MGT 341
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
MGT 356
INTRODUCTION TO SPORTS MANAGEMENT

Graduation Requirements

All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.

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