College of Business > Academics > Department of Marketing > Majors & Minors > Marketing Minor

Marketing Minor

Students majoring outside the Driehaus College of Business may minor in Marketing to learn the foundations of marketing research, product development, advertising and sales.

Course Requirements

A non-Driehaus student minoring in Marketing is required to complete the following courses based on concentration and totaling at least 20.0 hours:

Course Title Quarter Hours
MKT 301PRINCIPLES OF MARKETING4
MKT 305INTRODUCTION TO MARKETING RESEARCH4
MKT 310CONSUMER BEHAVIOR4
MKT 315STRATEGIC TOOLS FOR MARKETERS4
Select one elective course from the following:4
MKT 276
EFFECTIVE BUSINESS COMMUNICATION
MKT 320
PRINCIPLES OF ADVERTISING
MKT 321
SOCIAL MEDIA MARKETING
MKT 322
SEARCH ENGINE MARKETING & ANALYTICS
MKT 323
CONTENT MARKETING
MKT 333
MARKETING FOR THE SOCIAL GOOD
MKT 340
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
MKT 342
SPORTS SPONSORSHIP MARKETING
MKT 352
NEW PRODUCT DEVELOPMENT
MKT 359
ADVANCED MARKETING MANAGEMENT
MKT 360
INTERNATIONAL MARKETING
MKT 377
SALES FUNDAMENTALS
MKT 378
SALES STRATEGY & TECHNOLOGY
MKT 380
SCIENCE OF RETAILING
MKT 383
ANALYTICAL SALES
MKT 384
CASES IN CATEGORY MANAGEMENT
MKT 385
SPORTS SALES
MKT 386
SOCIAL IMPACT SALES
MKT 387
SHOPPER INSIGHTS IN MARKETING
MKT 390
SERVICE MARKETING
MKT 393
MARKETING INTERNSHIP
MKT 395
DIGITAL MARKETING ANALYTICS AND PLANNING
MKT 396
MOBILE MARKETING
MKT 398
SPECIAL TOPICS
MKT 399
INDEPENDENT STUDY
MKT 420
CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE
HSB 341
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
HSB 356
SPORTS MANAGEMENT
IB 350
INTERNATIONAL BUSINESS SEMINAR

Graduation Requirements

All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.

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