Marketing: Sales Leadership Minor (Business Students Only)

Driehaus College of Business students who minor in Sales Leadership will strengthen their skills in sales and category management, including interpreting strategic consumer insight to help retailers maximize profitability and create an enjoyable shopping experience.​

Course Requirements

In addition to MKT 301 and MKT 310, a Driehaus student minoring in Sales Leadership is required to complete the following courses totaling at least 16.0 hours:

• One required course to be taken in Business Core:
• MKT 376 EFFECTIVE BUSINESS COMMUNICATION
• Three required courses:
• MKT 377 SALES FUNDAMENTALS
• MKT 378 SALES STRATEGY & TECHNOLOGY
• MKT 383 ANALYTICAL SALES
  

Category Management Focus

For a specific focus in Category Management, students should take:

• MKT 380 SCIENCE OF RETAILING
• MKT 382 PRINCIPLES OF CATEGORY MANAGEMENT
• MKT 384 CASES IN CATEGORY MANAGEMENT

Communication

Driehaus students minoring in Sales Leadership must complete MKT 376 for the Communication requirement in the Business Core.

Graduation Requirements

All Marketing (MKT) courses and any courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.

Content displayed from Marketing: Sales Leadership (Minor: Business Students Only) on DePaul University Catalog