College of Business > Academics > Department of Marketing > Majors & Minors > Sales Leadership Minor

Marketing: Sales Leadership Minor

Available to st​udents majoring outside the Driehaus College of Business, the Sales Leadership minor is for students interested acquiring skills in sales and category management: the interpretation of strategic consumer insight to help retailers maximize profitability and create an enjoyable shopping experience.

Prerequisite ​Requirements

Students must meet the prerequisite of one course in statistics prior to taking the first course in the minor.

The requirement for courses in college algebra and statistics may be satisfied through the completion of LSP 120 (course or LSP 120 Proficiency Exam) and LSP 121 (course or LSP 121 Proficiency Exam).

Course Requirements

A non-Driehaus student minoring in Sales Leadership is required to complete the following courses totaling at least 26.0 hours:

Course Title Quarter Hours
MKT 202QUANTITATIVE METHODS IN MARKETING (or equivalent)2
MKT 301PRINCIPLES OF MARKETING4
MKT 310CONSUMER BEHAVIOR4
MKT 376EFFECTIVE BUSINESS COMMUNICATION4
MKT 377SALES FUNDAMENTALS4
MKT 378SALES STRATEGY & TECHNOLOGY4
MKT 383ANALYTICAL SALES4

Category Management Focus

For a specific focus in Category Management, students should take:

Course Title Quarter Hours
MKT 380
SCIENCE OF RETAILING
MKT 384
CASES IN CATEGORY MANAGEMENT
MKT 398
SPECIAL TOPICS (when related) 1

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing minor must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.​​

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