College of Business > Academics > Department of Marketing > Majors & Minors > Marketing (BSB) > Major Requirements

Major Requirements

Course Requirements

In addition to MKT 301 and MKT 310, a student majoring in Marketing is required to complete the following courses totaling 30.0 hours plus 4.0 hours to be shared with the Business Core (34.0 hours total):

Communication Requirement

MKT 376 must be completed by students majoring in Marketing and serves as the Communication requirement in the Business Core.

Concentration Requirements

Students must complete the requirements from one of the following three concentrations: Digital, Sales Leadership or Standard.

Multiple Marketing Concentrations

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.  

Career Management Course

Students are required to complete the Career Course (250) associated with the major. Students who double major may choose the Career Course (250) associated with either major provided that hours for graduation are satisfied.

Global Business Perspective

If an MKT or ICS 350 course is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or ICS 350 course used toward the Global Business Perspective requirement must be passed with C- or higher.

Open Electives

Open elective credit (16.0 hours) is also required to meet the minimum graduation requirement of 192 hours.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.

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