College of Business > Academics > Undergraduate Programs > Sports Business (BSB)

Sports Business (BSB)

The DePaul Sports Business major will prepare you to succeed in the ever-evolving sports industry. Our expert faculty will teach you how to apply the skills you learn in your coursework to countless careers in a field that continues to grow in both size and complexity.

With an increasing need for leaders who have a wide range of transferable skills, our Sports Business degree program will help open doors for you in each of these areas:

  • accounting
  • business analytics
  • economics
  • entrepreneurship
  • events
  • hospitality
  • leadership
  • management
  • marketing
  • operations
  • sales

As you work towards your Sports Business degree, you’ll take a variety of Driehaus College of Business courses in addition to electives in the College of Communication, which will provide you with real-world, interdisciplinary knowledge and skills that combine communication with business theory.

You’ll have access to global organizations such as:

  • Chicago Bears
  • Chicago Blackhawks
  • Chicago Bulls
  • Chicago Cubs
  • Chicago White Sox
  • Gatorade
  • McDonald’s
  • 4Front
  • Paragon Marketing Group
  • The Premier League
  • Wilson Sporting Goods
  • KemperLesnik

These companies will link you with industry leaders and give you practical experience to apply to the workplace. And you’ll have access to a deep pool of local and national connections, which will help you land internships, networking opportunities and full-time jobs.

Classes

Coursework

  • Behind the Scenes with Chicago Sports Organizations
  • The Business of Esports
  • The Chicago Cubs Summer Consulting Project
  • Event Sales, Service and Promotion
  • Exploring Economics and Statistics Through Sports
  • Hospitality Service and Experience Management
  • Introduction to Sports Management
  • The International Business of Sports in London
  • Leadership in Sports: Lessons for Coaching in the Workplace
  • Sports, Media, and Society
  • Sports Sales
  • Sports Sponsorship Marketing

Career Options

Common Career Areas

  • Athlete/Team Foundation Management
  • Brand Strategy
  • Community Relations
  • Event Marketing
  • Fan Engagement
  • New Product Development
  • Revenue Planning
  • Sales
  • Sponsorship Evaluation
  • Sports Tourism
  • Venue Management

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Connect with us

Feel free to reach out to program director Andy Clark at aclark32@depaul.edu with any questions. And join our DePaul Sports Business LinkedIn network, a group of more than 1,000 members who frequently post success stories, career opportunities and interesting articles.

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