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Don Patchell

Academic Degrees

MBA, University of Kansas
MSE, Operations Research, The University of Texas at Austin
BS, Engineering, United States Military Academy West Point


Don Patchell has more than 30 years of experience serving in a variety of assignments that utilize research and data analysis to provide impact to major consumer packaged goods, retail and food service companies. Patchell currently serves as an independent consultant, a board member of the Chicago Chapter of the American Statistical Association and as an instructor in the Department of Management & Entrepreneurship at the Driehaus College of Business. As Senior Vice President, Analytics for HAVI Group, Patchell helped pioneer new analytics implementations for McDonald’s and Coca-Cola. Prior to joining HAVI Group, Patchell was director of advertising analytics for Sears, bringing cutting edge analytics of Sears’ media (tv, radio and print) support to drive decision making based on return on investment.

Patchell has also managed research and analytics for several major brands for Kraft Foods and site location analytics and modeling for Hallmark Cards. Additionally, Patchell was an active duty U.S. Army officer for 11 years, serving in troop leadership positions in South Korea, Germany and the U.S.