College of Business > Faculty > A to Z listing of Faculty > Geoffrey Durso
Geoffrey Durso is an assistant professor of marketing in the Driehaus College of Business at DePaul. Prior to joining DePaul, Durso was a postdoctoral research fellow in marketing at the Owen Graduate School of Management at Vanderbilt University. His research in social and consumer psychology broadly examines individuals’ evaluations, emotions and social judgments.
More specifically, his work focuses on ambivalence, expectations versus reality, and psychological effects of pharmaceutical consumption. His research has been published in Psychological Science, Journal of Personality and Social Psychology, Marketing Letters, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, Social Psychological and Personality Science, and Review of General Psychology. This work has been the recipient of departmental, university and association-level awards, including a graduate research fellowship from the National Science Foundation, and has been the subject of media coverage in The New York Times, BBC, NPR and other media outlets.
Durso teaches courses in consumer behavior, pricing strategy and digital marketing at DePaul. His previous teaching duties have won college-wide awards as well as guest lectures to criminology and political science groups. Beyond teaching, he has reviewed for multiple grant agencies and peer-reviewed journals, including Journal of Consumer Research, Social Cognitive and Affective Neuroscience, and Personality and Social Psychology Review, among others.
In addition to his academic work, Durso previously worked in sales, the service industry and market research capacities. He has consulted businesses on their product positioning and pricing decisions, and has likewise volunteered his time for political campaigns. Outside of work, Durso enjoys fiction, football and all kinds of music.