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Geoffrey Durso

Academic Degrees

PhD, Psychology, The Ohio State University, 2018
MA, Psychology, The Ohio State University, 2013
BS, Psychology, Indiana University, 2011
BS, Marketing, Indiana University, 2008


Geoffrey Durso is an assistant professor of marketing in the Driehaus College of Business at DePaul. Prior to joining DePaul, Durso was a postdoctoral research fellow in marketing at the Owen Graduate School of Management at Vanderbilt University. His research in social and consumer psychology broadly examines individuals’ evaluations, emotions and social judgments.

More specifically, his work focuses on the experience of ambivalence, the management of expectations versus reality, and the psychology underlying effects of common pharmacological treatments. His research has been published in Psychological Science, Marketing Letters, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, Social Psychological and Personality Science, and Review of General Psychology. This work has been the recipient of departmental, university and association-level awards, including a graduate research fellowship from the National Science Foundation, and has been the subject of media coverage in the New York Times, BBC, NPR and other media outlets.

Durso teaches consumer behavior and digital marketing at DePaul. His previous teaching duties have won college-wide awards and include pricing strategy (MBA) and social psychology (undergraduate), in addition to guest lectures and presentations to criminology and political science groups. Beyond teaching, he has reviewed for multiple grant agencies and peer-reviewed journals, including Journal of Consumer Research, Psychological Science, Social Cognitive and Affective Neuroscience, Personality and Social Psychology Review, and Translational Psychiatry, among others.

In a​ddition to his academic work, Durso previously worked in sales, the service industry and market research capacities. He has consulted businesses on their product positioning and pricing decisions, and has likewise volunteered his time for political campaigns. Outside of work, Durso reads and writes fiction, plays football, and listens to all kinds of music while wishing he could get behind a drum ​set again soon.