College of Business > Faculty > A to Z listing of Faculty > Bruce I. Newman

Bruce I. Newman

  • Professor and Wicklander Fellow in Business Ethics
  • Department of Marketing
  • (312) 362-5186
  • 1 E. Jackson Blvd.
    DePaul Center 7522
    Chicago, IL 60604

Academic Degrees

PhD, Marketing, University of Illinois at Urbana–Champaign
MBA, Marketing, University of Illinois at Urbana–Champaign
BS, Business Administration, University of Illinois at Urbana–Champaign


Bruce Newman has been at DePaul University since 1987 and is currently professor of marketing as well as the Wicklander Fellow in Business Ethics. Prior to joining DePaul, Newman served as William Evans Visiting Fellow at the University of Otago, New Zealand in 2006; visiting scholar in the Department of Political Science at Standford University from 2002 to 2003; and as a visiting scholar in the Institute of Government at the University of California-Berkeley from 2001 to 2002.

Newman is also the founding editor-in-chief of the Journal of Political Marketing (2001), now in its 16th year, published by Taylor & Francis in London.

He is one of the world's leading experts in political marketing and combines an expertise in marketing and politics with his knowledge of consumer psychology and statistical applications. He has published more than 15 books and numerous articles on the subjects of political marketing and consumer psychology.

Newman is a frequent contributor to news outlets, with opinion pieces appearing in The Christian Science Monitor, The Sunday Telegraph and The Chicago Tribune. He has appeared on nationally syndicated talk shows in the U.S. and Britain on several occasions, including NPR and BBC, as well as other media outlets in Europe and Asia.

Newman has lectured to numerous professional groups around the world on the topic of political and consumer marketing and has given more than 30 keynote lectures in 15 different countries during the past 20 years. He is a member of Phi Kappa Phi (and past president), Beta Gamma Sigma and Sigma Iota Epsilon. Newman is listed in Strathmore's Who's Who, Who's Who in Advertising, Who's Who of Young Professionals and Who's Who in Media and Communications. In 1993, Newman received the Ehrenring (Ring of Honor) from the Austrian Advertising Research Association in Vienna for his research in political marketing and is the first American recipient of the award.

In March 1995, Newman was invited to the White House to advise senior aides to President Clinton on communication strategy. He subsequently met with President Clinton's senior aides on several occasions at the White House, carrying out research studies over a one and one-half year period. In May 1999, Bruce met with former President Lech Walesa and his top aides in Poland to advise him on his presidential run in 2000. His most recent book, "The Marketing Revolution in Politics: What Recent U.S. Presidential Elections Can Teach Us About Effective Marketing," highlights the infrastructure changes in the U.S. political system and puts forward the model followed by Donald Trump to win the 2016 presidential election.