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James Alvarez Mourey

Academic Degrees

PhD, University of Michigan, 2013
BSBA, Washington University in St. Louis, 2005


Jim Mourey is an associate professor of marketing at the Richard H. Driehaus College of Business, DePaul University. Mourey’s research explores the role of intuition, gut feelings, and nonconscious processes with respect to consumer choice and behavior. Several fundamental motivations–such as individuals’ relationships with people a​nd products, culture and cultural influence, and relying on feelings for information–provide the foundation for Mourey’s research, each affecting choice and behavior in systematic, yet subtle, ways. He has published his work in leading academic journals (Journal of Consumer Research, Psychological Science, Social Cognition), received field-wide recognition for his doctoral dissertation, and has served as a reviewer for the American Marketing Association, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.

Mourey currently teaches Consumer Behavior, which introduces business students to the psychology behind consumption. In addition to receiving top ratings from his students, Mourey was also selected by students to be a faculty inductee of the Delta Sigma Pi business honorary. In addition to Consumer Behavior, Mourey also serves as a Visiting Professor at IÉSEG (Institut d'Economie Scientifique Et de Gestion) in both Paris and Lille, France, where he teaches Integrated Marketing Strategy. Mourey also teaches a course on Luxury Marketing to DePaul students that culminates in a study abroad experience and site visits to luxury-oriented companies in Paris. Outside of Marketing, Mourey also teaches an improvisation class to incoming students at DePaul as part of the Discover Chicago program to help improve communication styles and creative thinking in business organizations. In addition to these courses, Mourey serves as an advisor for the Executive Doctorate in Business Administration (EDBA) program at DePaul. In his attempt to modernize traditional classroom learning, Mourey is also the creator and director of “Brand New Day,” a podcast, and “Street Walkers,” a comical web series, both practical tools for teaching students about digital marketing and social media. Mourey serves as the Director of the Modern Marketing Lab at DePaul University, as well as the advisor for the DePaul Marketing Consulting Group. In addition to teaching, Mourey is also a member of the Teaching Committee, the Junior Year Experiential Learning Committee, and the CEO program.

Prior to academia, Mourey worked as an account manager specializing in marketing campaign development for luxury brands, as well as a marketing and management consultant based in Los Angeles. Mourey is the author of two books: Urge: Why You Really Want What You Want (And How To Make Everyone Want What You've Got) and Fusion: A Modern "How-To" Guide For Integrated Marketing Strategy (From Creative Spark To Synergistic Explosion). Mourey also serves as the vice president of the international non-profit board Creative Opportunities Unlimited, whose mission involves bringing creative education to children around the world. In his spare time, Mourey sings with the Chicago-based group The Uptones and hones his comedic improv, writing and performing skills at The Second City.