College of Business > Faculty > A to Z listing of Faculty > James Alvarez Mourey

James Alvarez Mourey

  • Associate Professor
  • ​​

  • Department of Marketing
  • Doctorate in Business Administration
  • 312-362-7663

Academic Degrees

PhD, University of Michigan, 2013
BSBA, Washington University in St. Louis, 2005


Jim Mourey is an associate professor of marketing and the director of the full-time MBA program at DePaul's Driehaus College of Business. 

Mourey’s research explores consumers' relationships with brands, emerging technology, and innovation. In an era of digital transformation and artificial intelligence (AI), Mourey also researches the influence of this paradigm shift on human-centric abilities like creativity, improvisation, and experiential marketing. He has published his work in leading academic journals (Journal of Consumer Research, Psychological Science, Social Cognition, Journal of the Association for Consumer Research), received field-wide recognition for his doctoral dissertation, and has served as a reviewer for the Journal of Marketing Research (Editorial Review Board member), the Journal of Consumer Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of the Academy of Marketing Science, as well as for several leading psychology journals. 

Mourey teaches and is the faculty coordinator for BUS 101: Introduction to Driehaus - Business Fundamentals and the Entrepreneurial Mindset. The course is the first class for DePaul undergraduate business majors and culminates in the signature Driehaus Cup business pitch competition. The course was voted as the recipient of a curricular innovation award by business school deans throughout the Midwest.  At the undergraduate level, Mourey also teaches Consumer Behavior, Marketing Research, and Strategic Marketing Management. At the graduate level, Mourey teaches Business Innovation Design and Consumer Behavior, as well as serving as both a group and dissertation advisor for the college's Doctorate in Business Administration (DBA) program.  He also leads a popular study abroad trip to Paris focused on experiential marketing. In addition to receiving top ratings from his students, Mourey has won both teaching awards available to business faculty and was selected by students to be a faculty inductee of the Delta Sigma Pi business honorary.

Beyond marketing, Mourey teaches an improvisation class to incoming students at DePaul as part of the Discover Chicago program to help improve communication styles and creative thinking in business organizations.  Mourey has also served as a visiting professor at IÉSEG (Institut d'Economie Scientifique et de Gestion) in both Paris and Lille, France, as well as at EMStrasbourg Business School in Strasbourg, France, where he has taught Integrated Marketing Strategy, Brand Management, and Marketing Team Leadership for master's students.

At DePaul, Mourey chairs the Undergraduate Curriculum Committee (UCC) and the Experiential Learning (EL) Committee. Mourey also serves on the advisory team for the Digital Transformation initiative. He was also the founder and inaugural director of the Business Education in Technology and Analytics (BETA) Hub at the Driehaus College of Business, which launched a successful research speaker series, new research opportunities, and courses integrating cutting-edge business technology throughout the college. Mourey created and was the longtime advisor of the DePaul Marketing Consulting Group (DMCG), which has a rich tradition of student-led consulting work for companies and non-profit organizations in Chicago and around the world. Mourey also served as co-chair for the 2024 Society for Consumer Psychology (SCP) conference and is the Communications Executive Director for the Association for Consumer Research (ACR).

Prior to joining academia, Mourey worked as an account manager specializing in marketing campaign development for luxury brands, as well as a marketing and management consultant based in Los Angeles.

 Mourey is the author of three books: "Urge: Why You Really Want What You Want (And How To Make Everyone Want What You've Got)," "Fusion: A Modern 'How-To' Guide For Integrated Marketing Strategy (From Creative Spark To Synergistic Explosion)," and "The Relationship Diet: How to Create Happy, Healthy, and Valuable Relationships (At Home, At Work, and Everywhere You Go)." Mourey also serves as the president of the international non-profit Creative Opportunities Unlimited (COU), whose mission involves bringing creative education to K-12 students around the world. 

In his spare time, Mourey sings with the Chicago-based group The Uptones, has authored/illustrated three children's books and a murder mystery novel, and is a graduate of The Second City's Conservatory.