Academic Degrees
PhD, University of Nevada Las Vegas
MS, University of Nevada Las Vegas
BBA, Sam Houston State University
Research and Teaching Interests
- International Wine Management
- Hospitality Sales and Marketing
- Revenue Management and Pricing
Biography
Lisa Young serves as the director of the School of Hospitality Leadership, where he is an associate professor. Prior to joining the faculty of DePaul, Young was a faculty-in-residence and the director of student leadership programs at the University of Nevada, Las Vegas – Singapore campus.
Young was awarded the Hospitality Sales and Marketing Association International (HSMAI) Chicago Hospitality Professor of the Year award for 2019. Additionally, she was presented with DePaul University's Driehaus College of Business Teaching Recognition Award in 2018 and 2016. Her primary academic focus relates to International Wine Management and Education (HSP 333 and HSP 798) and Big Data Storytelling (BUS 215). She teaches Business Analytics Tools (GSB 519) in the Global Gateway Program at DePaul. Additionally, Young leads an in-depth study abroad business seminar to key Asian hospitality destinations Hong Kong, Macau, and Singapore.
Young has lived, worked, and traveled extensively in Asia and Europe. She is a board member of the Global Asian Studies and Chinese Studies at the University level. At the college level, Young serves on the International Committee to oversee international initiatives and manage the approval process for short-term study abroad programs.
Before turning to academia full time, Young served over 20 years in sales management positions with top hospitality industry brands, including the world's largest cruise line by revenue, the leading all-inclusive resort company in the Caribbean, a successful resort charter air tour operator, and an international airline. A key responsibility was creating frequent motivational sales seminars, special events, conventions, and trade shows to introduce clients to resorts, ships, and/or destinations. Selecting and pairing wines for special events was key focus of her positions, and her territories included the major wine regions in California, Oregon and Washington. She continues to explore and conduct research on wine management and wine regions around the world.
Young’s research has been published in several journals; she is on several editorial boards including the Journal of Hospitality and Tourism Research, the Journal of Convention and Event Tourism, and the International Hospitality Review. She has authored four textbook chapters. Meeting and convention venues was included in the 5th and 6th editions of "Meetings, Expositions, Events and Conventions." Other textbook chapters include managing revenues and costs in "Hospitality: An Introduction" and a chapter on evaluating employee performance in "Managing Hospitality Human Resources."
To support hospitality revenue managers, Young facilitates the Certification in Hotel Industry Analytics (CHIA) seminar, jointly offered by STR and the AHLEI. The certification process provides recognition of thorough understanding of the foundational metrics, definitions, formulas and methodologies used by the hotel industry.