Academic Degrees
- PhD, Marketing, University of Memphis, 2009
- MBA, Marketing, University of Memphis, 1994
- BA, Marketing, Rhodes College, 1989
Biography
Rich Rocco is the executive director for sales and marketing research excellence and professor of marketing at the Department of Marketing in the Driehaus College of Business. He lectures on strategy, sales effectiveness, sales process, communication, coaching and customer relationship management/sales technology. His research focuses on sales effectiveness. He has 20 years of sales and marketing experience in the healthcare/medical device, consulting, automotive and consumer goods industries.