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Richard Rocco

  • Associate Professor and Executive Director for Sales and Marketing Research Excellence; Executive Director - Center for Sales Leadership
  • Department of Marketing
  • Doctorate in Business Administration
  • (312) 362-8655
  • 1 E. Jackson Blvd.
    DePaul Center 7518
    Chicago, IL 60604

Academic Degrees

  • PhD, Marketing, University of Memphis, 2009
  • MBA, Marketing, University of Memphis, 1994
  • BA, Marketing, Rhodes College, 1989


Rich Rocco is the executive director for sales and marketing research excellence and professor of marketing at the Department​ of Marketing in the Driehaus College of Business. He lectures on strategy, sales effectiveness, sales process, communication, coaching and customer relationship management/sales technology. His research focuses on sales effectiveness. He has 20 years of sales and marketing experience in the healthcare/medical device, consulting, automotive and consumer goods industries.​