College of Business > Faculty > A to Z listing of Faculty > Richard Rocco

Richard Rocco

  • Associate Professor and Executive Director for Sales and Marketing Research Excellence
  • Department of Marketing
  • Doctorate in Business Administration
  • (312) 362-8655
  • 1 E. Jackson Blvd.
    DePaul Center 7518
    Chicago, IL 60604

Academic Degrees

PhD, Marketing, University of Memphis, 2009
MBA, Marketing, University of Memphis, 1994
BA, Marketing, Rhodes College, 1989


Rich Rocco is the executive director for sales and marketing research excellence and professor of marketing at the Department​ of Marketing in the Driehaus College of Business. He lectures on strategy, sales effectiveness, sales process, communication, coaching and customer relationship management/sales technology. His research focuses on sales effectiveness. He has 20 years of sales and marketing experience in the healthcare/medical device, consulting, automotive and consumer goods industries.