College of Business > Faculty > A to Z listing of Faculty > Roger J. Baran

Roger J. Baran

  • Professor Emeritus
  • Department of Marketing
  • 1 E. Jackson Blvd.
    DePaul Center 7520
    Chicago, IL 60604

Academic Degrees

PhD, Marketing and Behavioral Sciences, University of Chicago, 1980
MBA, Marketing, University of Chicago, 1970
BCom, Marketing, Hons University of Notre Dame, 1967


Roger Baran's research and teaching focuses on marketing research, global marketing management and customer relationship management.  He taught for DePaul for more than 40 years before transitioning to professor emeritus in 2019.

Baran previously served as director of marketing research at Chicago’s largest bank. He is a fellow of the National Opinion Research Center, has served on the U.S. Department of Commerce Census Advisory Committee of the American Marketing Association, was chair of the U.S. Bank Marketing Association National Research and Planning Council and vice president of the Asian Forum on Business Education based in Bangkok. 

For seven years, he served as DePaul’s director of Asian and Middle East Graduate Programs managing its MBA programs in Hong Kong (since discontinued) and Bahrain, which he initiated in 1999. He developed synchronous online courses for DePaul’s MBA program in Bahrain as well as asynchronous online courses for DePaul’s MBA program in Chicago. ​He has conducted 20 study tours for DePaul undergraduate and MBA students to Japan, Cambodia, South Korea, Laos, Thailand, Vietnam, Macau, Hong Kong, Norway, Sweden and Denmark. He has also served as president of Phi Kappa Phi’s DePaul Chapter.

He has served as visiting associate professor of marketing at the University of Chicago Graduate School of Business, Helsinki School of Economics and Business Administration, University of Hamburg, University of the Thai Chamber of Commerce, Siam University, Mahidol University, KIMEP University in Kazakhstan and Prague School of Economics. 

Baran's PhD dissertation was awarded first prize by the American Marketing Association.  At DePaul, he received seven research grants and awards. With two other DePaul faculty members, he wrote the first textbook on customer relationship management (CRM) and has cowritten two others on  the topic published in 2016 by Routledge: Taylor & Francis. Cengage published his book, "Principles of Marketing: MBA Primer," for their business series. His book, "Practical Bank Marketing Research," was the first book published on the topic by the Bank Marketing Association. 

Baran developed and headed two international joint venture conferences -- in Saigon and in Bangkok -- which resulted in his co-written book "International Joint Ventures in East Asia." His monograph, "The CEO’s Guide to Maximizing Managers’ Daily Use of MBA Concepts," was awarded first prize by the American Association of Collegiate Schools of Business.

Baran has developed and conducted in-house training programs in marketing for organizations including​ the American Medical Association, Chicago Tribune, Leo Burnett, Glav Union and Motorola. He has served as a marketing consultant for a wide range of companies and associations, including Baxter Worldwide Healthcare, Deloitte Touche, GTE, Inland Steel, Philips (Netherlands), G.D. Searle, Sun Microsystems, Union Oil, American Academy of Orthopaedic Surgeons, Bahrain Institute of Banking and Finance, Commerce Clearing House and DuPont.