College of Business > Faculty > A to Z listing of Faculty > Tim J. Smith

Tim J. Smith

  • Instructor
  • ​​​

  • Department of Marketing
  • 1 E. Jackson Blvd.
    DePaul Center 7500
    Chicago, IL 60604

Academic Degrees

MBA, Marketing and Strategy, University of Chicago, 2001
PhD, Physical Chemistry, University of Chicago, 1995
BA, Mathematics, Southern Methodist University, 1988
BS, Physics and Chemistry, Southern Methodist University


Ti​m J. Smith is an instructor in the Department of Marketing at the Driehaus College of Business. Smith is the founder and CEO of Wiglaf Pricing where he leads client engagements. In addition to serving as the academic advisor to the Professional Pricing Society’s Certified Pricing Professional program, Smith is a member of the American Marketing Association and American Physical Society.

Smith is also the author of “Pricing Done Right” (Wiley 2016) and “Pricing Strategy” (Cengage 2012). His popular business book, “Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies,” was noted by Dennis Stone, CEO of Overhead Door Corp, as "Essential reading… While many books cover the concepts of pricing, 'Pricing Done Right' goes the additional step of applying the concepts in the real world." Smith's textbook, “Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures,” has been described by independent reviewers as “the most comprehensive pricing strategy book” on the market.