College of Business > Faculty > A to Z listing of Faculty > Zafar Iqbal

Zafar Iqbal

  • ​​

  • Associate Professor and Director, MS in Marketing Program
  • ​​

  • Department of Marketing
  • Doctorate in​ Business Administration
  • (312) 362-7232
  • 1 E. Jackson Blvd.
    DePaul Center 7516
    Chicago, IL 60604

Academic Degrees

PhD University of Pittsburgh, Pittsburgh, PA, Marketing
MS Iowa State University, Ames, IA, Industrial Relations
BE University of Poona, Pune, India, Mechanical Engineering


Dr. Zafar Iqbal is Associate Professor of Marketing at DePaul University's Driehaus College of Business and Kellstadt Graduate School of Business. He is also Associate Director for Regional Initiatives at DePaul and is responsible for developing and executing DePaul's internationalization strategy in India. In addition, he is the Co-Director of the Integrated Marketing Education undergraduate marketing honors program at the Driehaus College of Business.

Dr. Iqbal earned a PhD in Marketing from the University of Pittsburgh, an MS in Industrial Relations from Iowa State University, and a BE in Mechanical Engineering from the University of Poona, India. At DePaul, he teaches courses in new product development, developing sustainable business models, marketing strategy and management, and advanced consumer insights. Additionally, he has taught at the doctoral level at Driehaus' Executive Doctoral Program, at the MBA level at the Auckland University of Technology in New Zealand and the Czech Management Center in the Czech Republic, and at the senior executive level at Steinbeis University in Germany. He has led international study abroad programs for DePaul students to India, Japan and the Middle East. For his teaching, he has been awarded the Lawrence W Ryan Distinguished Undergraduate Teaching Award 7 times, the DePaul University Excellence in Teaching Award 2 times, and the Gus Economos Distinguished Graduate Teaching Award 2 times.

Dr. Iqbal is also the author of business and scholarly articles that appear in journals such as Journal of Marketing, California Management Review, Sloan Management Review, Journal of Service Research, and Journal of Personal Selling and Sales Management.

Dr. Iqbal has worked in business-to-business marketing for Thermax Corporation, India. Zafar is the Principal Consultant at Erudite Consulting, which he founded in 2005. He has 15+ years of consulting experience at numerous companies, a sampling of which include Knowles Electronics, Bosch, Chicago Tribune, Newell Rubbermaid, Wahl Clipper Corporation, MB Financial,, Terumo, Alfa Laval, Skoda Automotive, Walgreens, Motorola, Healthpoint, DHL, ISACA, Pohang Iron & Steel Company, Zenith Corporation, Credit Suisse First Boston, and the Iowa Department of Transportation.

He is the co-founder of Friends for India's Development and Assistance (FIDA), a not-for-profit founded to educate tribal children in rural India. He is fluent in English, Hindi, Marathi, Urdu and Gujarati. He speaks German at an intermediate level, and reads Arabic at a basic level.

Research Areas

Business strategy and new product development. ​