College of Business > Academics > Department of Marketing > Graduate Programs > Marketing (MBA) > Concentration Requirements

Concentration Requirements

Concentration Requirements

Course Requirements

The concentration in Marketing requires the following four courses:

Course Title Quarter Hours
MKT 535MARKETING STRATEGIES AND PLANNING4
Select a minimum of three additional graduate-level marketing courses 112

Students may take 5 additional graduate-level marketing courses as electives and are encouraged to consult with department faculty for course recommendations.

You can focus on one area of interest or take a broad array of classes to enhance your skills.

Here are some suggested courses for specific areas of interest. If you have some other topics in mind, a faculty member or advisor can help you choose the best courses to match your interests.

Brand Management

Course Title Quarter Hours
MKT 541
BRAND MANAGEMENT
MKT 542
BRAND CULTURE
MKT 545
CONSUMER BEHAVIOR
MKT 575
ADVERTISING AND SALES PROMOTION
MKT 582
CATEGORY MANAGEMENT
MKT 583
MONETIZING MARKETING STRATEGY

Business Development

Course Title Quarter Hours
MKT 550
BUSINESS TO BUSINESS MARKETING
MKT 577
LEADING BUSINESS DEVELOPMENT
MKT 578
SALES STRATEGY & TECHNOLOGY
MKT 582
CATEGORY MANAGEMENT
MKT 583
MONETIZING MARKETING STRATEGY

Consumer Insights 

Course Title Quarter Hours
MKT 525
MARKET RESEARCH
MKT 526
ADVANCED MARKET RESEARCH
MKT 529
PRECISION MARKETING
MKT 534
ANALYTICAL TOOLS FOR MARKETERS
MKT 545
CONSUMER BEHAVIOR
MKT 570
SERVICE DESIGN AND PATIENT EXPERIENCE
MKT 798
SPECIAL TOPICS (Predicting Consumer Choice Behavior)

Digital Marketing

Course Title Quarter Hours
MKT 595
INTERNET AND INTERACTIVE MARKETING
MKT 798
SPECIAL TOPICS (Social Media Marketing)
MKT 798
SPECIAL TOPICS (Multi-Channel Marketing)

 Global Marketing

Course Title Quarter Hours
MKT 557
INTERNATIONAL MARKETING
MKT 558
MARKETING ACROSS CULTURES: A GLOBAL PERSPECTIVE
MKT 559
EMERGING MARKETS
IB 750
INTERNATIONAL BUSINESS SEMINAR I

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