College of Business > Academics > Department of Marketing > Graduate Programs > Marketing (MBA) > Concentration Requirements
The Marketing MBA will help you sharpen your skills in four key areas: market research, category management, business development and digital marketing. You can specialize in one area or combine areas to further enhance your skill set. The program will provide you with the knowledge and skills necessary to identify and develop programs and products that meet customer needs, and it will prepare you for assuming and successfully discharging managerial responsibilities in marketing or marketing-related positions.
In this program you can choose to focus on a variety of practical advanced marketing skills, including the ability to:
The concentration in Marketing requires the following four courses:
Students may take additional graduate-level marketing courses as electives and are encouraged to consult with department faculty for course recommendations.
You can focus on one area of interest or take a broad array of classes to enhance your skills.
Here are some suggested courses for specific areas of interest. If you have some other topics in mind, a faculty member or advisor can help you choose the best courses to match your interests.
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