College of Business > News & Events > Branding Days Connect Students to Hospitality Employers
By Jaclyn Lansbery | Photos by Kathy Hillegonds /
December 13, 2017 /
Posted in: Students, Research and Centers, College and Schools /
Williamson was one of three recruiters representing Breakthru Beverage Group
during a hospitality and tourism industry-focused Branding Day at the hospitality
school’s J. Willard and Alice S. Marriott Foundation
Center for Student Development and Engagement. Pop-up banners, branded giveaways –
including water bottles, pens and lip balm – decorated the main lounge of the
Marriott Center as a way for the beverage company to communicate its brand to hospitality
students. During Breakthru’s campus visit, company representatives answered students’
questions about working in the industry and hospitality career opportunities. Each
quarter, up to six Branding Day’s like this one are scheduled by the school.
The Branding Days, which feature a different hospitality or tourism industry company
each day, began in the fall quarter to bring students closer to industry experts, a key
component of the Marriott Center’s mission to provide highly customized
professional opportunities for students. Recruiters represent a variety of
hospitality and tourism industry segments, including food and beverage, private
clubs, lodging, event management and tourism bureaus.
Recruiters also stop in various classes to welcome students and invite
them to the center. Some employers also will stay on-site into the evening and
other days to conduct interviews and more focused information sessions
pertaining to employment opportunities.
Since students enrolled in the school’s hospitality leadership major are
required to complete two internships – each from different organizations –
access to internship opportunities is imperative.
“When we do these Branding Days, we really try to encourage the companies to do
things to be able to convey something that’s intangible – the culture, the
emotional intelligence of the organization, so that’s a trend we’ve seen
lately,” he says.
"Branding Days play a significant role in helping
us learn more about the culture of a specific firm in a one-on-one
atmosphere,” he says. “I've found the managers representing the companies are
eager to engage and learn about each student as well, often highlighting areas
of opportunity within hospitality industry based on those conversations."
Breakthru Beverage Group recruits students for a range of positions, but
more than 60 percent of their positions are in sales. They also offer a
management development program.
Breakthru's Human Resources Manager Travis Marcotte says students who are studying hospitality and
business have a particular advantage when it comes to working in a company like
“Our sales people are basically out there trying to help our customers give the
end-user a great experience,” he says. “So we’re kind of adding another layer
there, but ultimately what I think you learn in a hospitality program directly
ties to that and you’re still getting the satisfaction in that the end user is
having an incredible experience and that’s something you’ve created.”
DePaul hospitality students can mark their calendars for these upcoming Branding Days:
DePaul’s hospitality business major
DePaul MBA hospitality concentration
Master of Science in Hospitality and