College of Business > News & Events > DePaul Students Discover the Power of Sports Business to Do Good
By By Gina Ciolli, DePaul Class of 2021 candidate /
December 4, 2019 /
Posted in: Students /
To launch the project, our class was introduced to Philanthropy Playmakers, which “advises athletes and sports organizations on how to leverage sports to accelerate community impact." Philanthropy Playmakers co-founders Eric Shainock and Erica Prosser helped design our project and attended multiple class sessions throughout the quarter to consult and advise each team.
Students were arranged into seven teams that focused on athletes, teams, leagues, legacy events, esports, sports non-profits and brands. Throughout the quarter, each team conducted extensive research on their topics to understand CSR best practices in their discipline. Through interviews and research, each team developed innovative ideas to drive philanthropy in sports forward. These insights helped us develop our own original CSR program.
The project culminated with final presentations to a panel comprised of Prosser, Shainock and DePaul alumnus Tony Rokita, director of alumni relations for the Chicago Bulls. In addition to providing feedback to each team, Rokita shared a story about Bulls legend Michael Jordan meeting with a Make-A-Wish Foundation-supported child with cancer before a game. The conversation the two had was a brief moment in which the child sat up in his bed and exhibited a new found energy he had lost during his battle with cancer. His family was greatly affected by this moment, as was Rokita who says it has stuck with him in the more than 20 years since and showed him the impact sports can have during difficult times.
Gina Ciolli is a sports communications major at DePaul.
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