College of Business > About > Centers & Institutes > BETA Hub

Stock image of data analysis charts

The Business Education in Technology and Analytics (BETA) Hub is a collaborative, cross-discipline initiative at the Driehaus College of Business that promotes new courses, research and community collaboration at the intersection of business and emerging technology. 

At the BETA Hub, students and faculty can: 

  • Engage in eye-tracking studies in the NeuroBusiness Lab
  • Create and test virtual reality business experiences in the Web 3 Suite
  • Record original podcasts and influencer videos in the Content Creation Studio
  • Access Adobe Creative Suite, SPSS, R, Tableau, LIWC, and datasets for classes and assignments in the 10-computer Big Data Lab
  • Obtain up-to-date market and consumer research data and insights via the BETA Hub data portal

Through its teaching and research innovations, the BETA Hub ensures that DePaul business students and faculty are leading the conversations about the future of business.


Discover data tools in business.

For students, the BETA Hub provides opportunities to engage with exciting new technology and curated data sets, analytical software for class projects, internships and independent research projects.

Student resources

Transform your teaching and research.

For DePaul business faculty, the BETA Hub enhances teaching and research development by obtaining and curating data sets, managing a subject pool, and introducing the latest software and hardware tools.

Faculty resources

"The BETA Hub is where technology meets business — a place for hands-on learning and the testing of transformational business solutions. For students who engage with the BETA Hub, nothing is impossible."

James A. Mourey, Ph.D.
Executive Director, BETA Hub

Jim MOurey 

Connect with Us

BETA Hub is located in Suite 7122 of the DePaul Center, 1 E. Jackson Blvd., Chicago. 
Want to learn more about the BETA Hub? Fill out the form linked below and a member of our team will get in touch with you.

Contact Us