Digital Marketing (MS)

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Digital Marketing (MS)

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The MS in Digital Marketing at DePaul University

Launch Your Digital Marketing Career in Chicago

DePaul’s MS in Digital Marketing puts you at the center of Chicago’s dynamic tech scene—where you’ll learn by doing, build a standout portfolio and open doors before you graduate.

Graduates go on to careers as digital strategists, SEO/SEM specialists, content leads, marketing analysts, and more—at agencies, startups, nonprofits, and global brands.

• Work on real campaigns with Chicago-area businesses and nonprofits
• Lead strategy, interpret data, and run digital campaigns that deliver results
• Sharpen your skills across channels like search, social and programmatic
• Build your network through industry events, site visits and job shadowing
• Graduate with top certifications and client-ready deliverables
• Enter a future-proof field where creativity, data and strategy intersect

This is more than a degree. It’s a launchpad with hands-on experience and deep industry connections that set you apart from day one.

Program Snapshot

• Duration: As little as 15 months (Full-Time) or 24 months (Part-Time)
• Format: Online-Hybrid: A combination of online live learning with your professor and peers, along with on-demand materials to learn at your own pace
• Location: Downtown Chicago or Online
• Start Term: Fall or Winter

A Master’s That Moves with the Market—and Stays Ahead of It

In a world of shifting economies, digital marketing remains a constant. Digital marketing has proven to be one of the most stable and in-demand fields—even in uncertain times. Earning your MS in Digital Marketing can help you grow into more strategic roles, stay current with evolving tools, and lead with confidence.

Why the timing makes sense:

• The U.S. Bureau of Labor Statistics expects steady job growth in marketing leadership through 2033.
• Digital marketing is projected to be a top in-demand skill.
• With more than 36,000 roles opening each year, the need for advanced marketing expertise is clear.

Advance your career with a program designed for where marketing is headed.

Why Study Digital Marketing at DePaul?

Hands-On Experience with Real Companies

What You’ll Gain

• A Real-World Portfolio
  Every course is grounded in applied learning. From day one you’ll tackle real world cases provided by Chicago firms from the Fortune 500 to startups and nonprofits, and you will deliver campaigns and analytics reports you can show hiring managers.
• Industry Credentials
  Walk out certified and using the following technology in digital plans: SEMRush, Google Analytics, Trade Desk Programmatic, Meta Blueprint, HubSpot Content Marketing and more—proving your expertise to recruiters.
• An Expert Network
  Connect with faculty who consult for top agencies, career coaches in our Career Management Center, and 74,000 DePaul alumni (16,000+ right here in Chicago) ready to help you land your next role.

Learn by Doing—From Day One

• Live Client Projects.
  You won’t just analyze case studies—you’ll deliver strategy decks, landing pages and paid‑media plans for real businesses in Chicago’s marketing heart.
• Immediate Impact.
  Apply every new skill in class to your portfolio, so when you graduate you’re not just interview‑ready—you’re project‑ready.
• Events & Shadowing.
  Attend marketing‑only career fairs, “Meet the Company” events, employer site visits and job‑shadow days—building relationships long before you graduate.

Walk away with results-driven work and the confidence to take on your next role—shaped in one of the country’s top marketing hubs.

Skills Employers Want, Taught by Experts Who Use Them

The MS in Digital Marketing focuses on the skills employers look for, from channel strategy to industry credentials, that give you the edge in a competitive market.

What you’ll develop

• Strategic Planning & Campaign Design: Create integrated digital campaigns grounded in data and aligned with business goals.
• Marketing Analytics & Data Storytelling: Turn performance data into actionable insights that drive results.
• Hands-On Channel Execution: Through applied coursework, gain hands-on experience with SEO, paid social, content strategy, and programmatic planning.
• Certifications that Open Doors: Gain industry-recognized credentials that demonstrate your expertise across key digital platforms (including Google Analytics, Meta Blueprint, HubSpot Content Marketing, and more).
• Professional Polish: Present your work to real stakeholders and receive real-time coaching from faculty and industry mentors.

At DePaul, you’ll learn how to think like a marketing strategist and deliver like a digital expert.

Support That Extends Beyond Graduation

At DePaul, your success doesn’t stop at the classroom door. From day one, you’ll have access to a robust network and dedicated resources that continue long after you earn your degree.

• DePaul’s Career Management Center: Work 1:1 with experienced career coaches and get tailored support for job searches, resumes, and interviews.
  
• Faculty with Industry Ties: Learn from instructors who are active consultants, agency leaders, and corporate strategists—mentors who open doors and provide real-world perspective–no matter your learning format.
• Alumni Network That Opens Doors: Join a global business community with more than 74,000 DePaul business graduates—16,000 in Chicago alone.

Wherever you’re headed next, we’ll help you build a strategy—and a network—to get there.

“DePaul’s MS in Digital Marketing is a future-forward program that provides a valuable entry point into the surging technology sector. MSDM Graduates are building careers as digital strategists, AI specialists, content leads and marketing analysts.”

John Digles

Founder & CEO, Ascent Strategy Group, DePaul Marketing Advisory Member since '09

 

Read the Kellstadt Blog to explore more alumni perspectives.

Application Deadlines

DePaul offers a range of tuition support and financial aid options to make your investment count.

For more information, contact the Kellstadt office at (312) 362-8810 or kgsb@depaul.edu.

Take the next step

We’ll send you information about the degree, admission requirements and upcoming info sessions. Let’s get started.