College of Business > Academics > Department of Marketing > Graduate Programs > Marketing Analysis (MS)

Marketing Analysis (MS)

Marketing Analysis (MS)
Students writing on a white board, discussing class notes.

Build a data-driven career

In the Master of Marketing Analysis program, you’ll take a quantitative approach to real-world marketing challenges in preparation for a career in business and marketing analytics, market research, interactive marketing, or other data-driven marketing roles. You’ll develop strong foundational knowledge in

  • Customer and market analysis
  • Detecting trends and business opportunities
  • The latest marketing analytics tools
  • Decision-making strategies
  • Crafting marketing strategies based on data collection and interpretation

For international students: this program is a STEM-designated program, which can qualify you to extend your post-graduation stay in the United States.

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A city that runs on data

Chicago is home to dozens of Fortune 500 companies working at the forefront of data-driven marketing. DePaul’s Loop Campus is within walking or commuting distance from the offices and corporate headquarters of hundreds of local and national businesses.

Application Deadlines

Enrollment Quarter Domestic Student Deadline International Student Deadline
Fall August 15 June 15
Winter December 1 October 15
Spring March 1 January 15
Summer June 1 April 15

Admission Requirements

Submit an online application, essay, résumé, and official transcripts.

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Required Courses

You’ll take seven core courses and five electives.

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of Kellstadt graduates were employed, continuing their education or pursuing other goals within six months of graduation.


The median salary for Marketing Analysis graduates was $47,000.

Learn from marketing strategists

Our marketing faculty provide a well-rounded education. Associate Professor Suzanne Fogel teaches consumer behavior, market segmentation and interdisciplinary decision-making courses. For her corporate clients, she has taught marketing strategy and brand positioning. Her consulting and pro bono projects include consumer insight development, segmentation and survey research and analysis.

“During my final-round job interview ... I presented the projects I completed in Advanced Marketing Research [at DePaul], which impressed my interviewer a lot. It is not an exaggeration to say that I wouldn’t have found my current job without the multivariate data analysis skills I obtained through this course.”

Ella (MS ’10)

Consultant, Kantar Millward Brown
Ella, DePaul Marketing Analysis MS alumna  

Alumni Network

Alumni of the Master of Marketing Analysis program at DePaul work at numerous major and boutique businesses, including Millward Brown, Isuzu and more. As a graduate of the program, you join the program’s strong alumni network in Chicago and beyond.


Graduate school is an investment in your future. Kellstadt awarded more than $3 million to incoming students last year. Learn more about scholarship opportunities available to you.

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Contact Information

For more information about applying, contact the Kellstadt office at (312) 362-8810 or

Take the next step

We’ll send you ​information about the degree, admission requirements and upcoming info sessions. Let’s get started.

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