College of Business > Academics > Department of Marketing > Graduate Programs > Marketing Analysis (MS)

Marketing Analysis (MS)


Marketing Analysis (MS)

Build a data-driven career

In the Master of Marketing Analysis program, you’ll take a quantitative approach to real-world marketing challenges in preparation for a career in business and marketing analytics, market research, interactive marketing, or other data-driven marketing roles. You’ll develop strong foundational knowledge in

  • Customer and market analysis
  • Detecting trends and business opportunities
  • The latest marketing analytics tools
  • Decision-making strategies
  • Crafting marketing strategies based on data collection and interpretation

For international students: this program is a STEM-designated program, which can qualify you to extend your post-graduation stay in the United States.

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A city that runs on data

Chicago is home to dozens of Fortune 500 companies working at the forefront of data-driven marketing. DePaul’s Loop Campus is within walking or commuting distance from the offices and corporate headquarters of hundreds of local and national businesses.

Application Deadlines

Enrollment Quarter Domestic Student Deadline International Student Deadline
Fall August 1 July 1
Winter November 1 October 1
Spring March 1 February 1
Summer May 1 April 1

Admission Requirements

Submit an online application, essay, résumé, official transcripts and GMAT/GRE scores.

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Required Courses

You’ll take seven core courses and five electives.

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DePaul was ranked among the country's 25 most innovative schools by U.S. News and World Report (2016)


83% of reporting 2016 grads were employed, continuing education, or not seeking employment within six months of graduation

Learn from expert faculty

Courses are taught by leaders in the marketing field. Our faculty have developed cutting-edge ideas for hundreds of major businesses and brands like Frito-Lay, Coca-Cola, Whirlpool, the American Medical Association, Procter & Gamble and Motorola. They serve as judges for some of the most prestigious industry award competitions and as reviewers for the American Marketing Association, Journal of Marketing and other notable publications.

"During my final-round job interview ... I presented the projects I completed in Advanced Marketing Research [at DePaul], which impressed my interviewer a lot. It is not an exaggeration to say that I wouldn’t have found my current job without the multivariate data analysis skills I obtained through this course."

Ella (MS ‘10)
Consultant, Kantar Millward Brown

Ella, DePaul Marketing Analysis MS alumna  

Alumni Network

Alumni of the Master of Marketing Analysis program at DePaul work at numerous major and boutique businesses, including Millward Brown, Isuzu and more. As a graduate of the program, you join the program’s strong alumni network in Chicago and beyond.


Graduate school is an investment in your future. Kellstadt awarded more than $3 million to incoming students last year. Learn more about scholarship opportunities available to you.

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Contact Information

For more information about applying, contact the Kellstadt office at (312) 362-8810 or

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We'll send you the full online viewbook with information about the degree, admission requirements and upcoming info sessions. Let's get started. ​

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