Degree Requirements
Course Requirements
Students complete the MS in Marketing Analysis by taking eight required courses and four elective courses for a total of 12 courses.
Core Courses (8 courses)
Course List | Course | Title | Quarter Hours |
| MKT 525 | MARKET RESEARCH | 4 |
| MKT 526 | ADVANCED MARKET RESEARCH | 4 |
| MKT 527 | TEXT ANALYSIS FOR MARKETING | 4 |
| MKT 534 | ANALYTICAL TOOLS FOR MARKETERS | 4 |
| MKT 535 | MARKETING STRATEGIES AND PLANNING | 4 |
| MKT 546 | NEUROMARKETING AND PHYSIOLOGICAL MARKET RESEARCH | 4 |
| MKT 555 | MARKETING MANAGEMENT | 4 |
| MKT 589 | MS MARKETING ANALYSIS CAPSTONE | 4 |
Elective Courses (4 courses)
Students select four courses from the following list of approved electives. Please note that approved electives may have prerequisites that are not part of the MS in Marketing Analysis curriculum and will not be waived.
Marketing Electives
Course List | Course | Title | Quarter Hours |
| |
DSC 423 | DATA ANALYSIS AND REGRESSION | |
DSC 441 | FUNDAMENTALS OF DATA SCIENCE | |
MGT 586 | DATA VISUALIZATION | |
MKT 529 | PRECISION MARKETING | |
MKT 540 | STRATEGIC PLANNING: DEVELOPING SUSTAINABLE BUSINESS MODELS | |
MKT 545 | CONSUMER BEHAVIOR | |
MKT 560 | DIGITAL BUSINESS STRATEGY | |
MKT 576 | EFFECTIVE BUSINESS COMMUNICATION | |
MKT 588 | ECOMMERCE MARKETING | |
MKT 595 | DIGITAL MARKETING ANALYTICS & PLANNING | |
MKT 793 | MARKETING INTERNSHIP | |
Degree Requirements
- Satisfactory completion of the college residency requirement.
- Satisfactory completion of 12 courses (8 required courses and 4 elective courses).
- All courses for credit toward the degree must be completed within six calendar years after the candidate’s first term of enrollment in the Kellstadt Graduate School of Business. After a lapse of six years a course is expired. An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree.
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