Degree Requirements
Course Requirements
Students should have sufficient knowledge in statistics to enter the program. If students need to acquire these skills one of the following courses will be required:
Course List Course | Title | Quarter Hours |
GSB 420 | BUSINESS ANALYTICS TOOLS | 4 |
or GSB 519 | BUSINESS ANALYTICS TOOLS (FORMERLY GSB420) |
Students complete the MS in Marketing Analysis by taking seven required courses and five elective courses for a total of 12 courses.
Core Courses (7 courses)
Course List Course | Title | Quarter Hours |
MKT 525 | MARKET RESEARCH | 4 |
MKT 526 | ADVANCED MARKET RESEARCH | 4 |
MKT 534 | ANALYTICAL TOOLS FOR MARKETERS | 4 |
MKT 535 | MARKETING STRATEGIES AND PLANNING | 4 |
MKT 545 | CONSUMER BEHAVIOR | 4 |
MKT 555 | MARKETING MANAGEMENT | 4 |
MKT 576 | EFFECTIVE BUSINESS COMMUNICATION | 4 |
Elective Courses (5 courses)
Students select two additional courses from marketing electives and three courses from the analytical group for a total of five courses from the following list of approved electives. Please note that approved electives may have prerequisites that are not part of the MS in Marketing Analysis curriculum and will not be waived.
Marketing Electives
Course List Course | Title | Quarter Hours |
| 8 |
MKT 529 | PRECISION MARKETING | |
MKT 530 | CUSTOMER RELATIONSHIP MANAGEMENT | |
MKT 578 | SALES STRATEGY & TECHNOLOGY | |
MKT 595 | DIGITAL MARKETING ANALYTICS & PLANNING | |
MKT 793 | MARKETING INTERNSHIP | |
MKT 798 | SPECIAL TOPICS (as approved by the Department Chair) 1 | |
The Analytical Group
Course List Course | Title | Quarter Hours |
| 12 |
ACC 637 | DATA MINING AND ANALYTICS | |
DSC 423 | DATA ANALYSIS AND REGRESSION | |
DSC 424 | ADVANCED DATA ANALYSIS | |
DSC 425 | TIME SERIES ANALYSIS AND FORECASTING | |
DSC 484 | WEB DATA MINING | |
ECO 511 | BUSINESS AND ECONOMIC FORECASTING | |
IS 549 | DATA WAREHOUSING | |
DSC 441 | FUNDAMENTALS OF DATA SCIENCE | |
MKT 798 | SPECIAL TOPICS (Predicting Choice Behavior) | |
Degree Requirements
- Satisfactory completion of the college residency requirement.
- Satisfactory completion of 12 courses (7 required courses and 5 elective courses: 2 from marketing electives and 3 are from the analytical group).
- All courses for credit toward the degree must be completed within six calendar years after the candidate’s first term of enrollment in the Kellstadt Graduate School of Business. After a lapse of six years a course is expired. An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree.
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