College of Business > Academics > Department of Marketing > Graduate Programs > Marketing Analysis (MS) > Degree Requirements

Degree Requirements

Degree Requirements

Course Requirements

Students complete the MS in Marketing Analysis by taking eight required courses and four elective courses for a total of 12 courses.

Core Courses (8 courses)

Course Title Quarter Hours
MKT 525MARKET RESEARCH4
MKT 526ADVANCED MARKET RESEARCH4
MKT 527TEXT ANALYSIS FOR MARKETING4
MKT 534ANALYTICAL TOOLS FOR MARKETERS4
MKT 535MARKETING STRATEGIES AND PLANNING4
MKT 546NEUROMARKETING AND PHYSIOLOGICAL MARKET RESEARCH4
MKT 555MARKETING MANAGEMENT4
MKT 589MS MARKETING ANALYSIS CAPSTONE4

Elective Courses (4 courses)

Students select four courses from the following list of approved electives. Please note that approved electives may have prerequisites that are not part of the MS in Marketing Analysis curriculum and will not be waived.

Marketing Electives
Course Title Quarter Hours
Select four of the following:
DSC 423
DATA ANALYSIS AND REGRESSION
DSC 441
FUNDAMENTALS OF DATA SCIENCE
MGT 586
DATA VISUALIZATION
MKT 529
PRECISION MARKETING
MKT 540
STRATEGIC PLANNING: DEVELOPING SUSTAINABLE BUSINESS MODELS
MKT 545
CONSUMER BEHAVIOR
MKT 560
DIGITAL BUSINESS STRATEGY
MKT 576
EFFECTIVE BUSINESS COMMUNICATION
MKT 588
ECOMMERCE MARKETING
MKT 595
DIGITAL MARKETING ANALYTICS & PLANNING
MKT 793
MARKETING INTERNSHIP

Degree Requirements

  • Satisfactory completion of the college residency requirement.
  • Satisfactory completion of 12 courses (8 required courses and 4 elective courses).
  • All courses for credit toward the degree must be completed within six calendar years after the candidate’s first term of enrollment in the Kellstadt Graduate School of Business. After a lapse of six years a course is expired. An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree.​

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