College of Business > Academics > Department of Marketing > Graduate Programs > Marketing Analysis (MS) > Degree Requirements

Degree Requirements

Degree Requirements

Course Requirements

Students should have sufficient knowledge in calculus, statistics, and mathematical sciences to enter the program. If students need to acquire these skills one or more of the following courses will be required:

Course Title Quarter Hours
GSB 420BUSINESS ANALYTICS TOOLS4
MAT 135BUSINESS CALCULUS I4
MAT 137BUSINESS STATISTICS4

Students complete the MS in Marketing Analysis by taking seven required courses and five elective courses for a total of 12 courses.

Core Courses (7 courses)

Course Title Quarter Hours
MKT 525MARKET RESEARCH4
MKT 526ADVANCED MARKET RESEARCH4
MKT 534ANALYTICAL TOOLS FOR MARKETERS4
MKT 535MARKETING STRATEGIES AND PLANNING4
MKT 545CONSUMER BEHAVIOR4
MKT 555DECISIONS IN MARKETING MANAGEMENT4
MKT 576EFFECTIVE BUSINESS COMMUNICATION4

Elective Courses (5 courses)

Students select two additional courses from marketing electives and three courses from the analytical group for a total of five courses from the following list of approved electives. Please note that approved electives may have prerequisites that are not part of the MS in Marketing Analysis curriculum and will not be waived.

Marketing Electives
Course Title Quarter Hours
Select two of the following:8
MKT 529
PRECISION MARKETING
MKT 530
CUSTOMER RELATIONSHIP MANAGEMENT
MKT 578
SALES STRATEGY & TECHNOLOGY
MKT 595
INTERNET AND INTERACTIVE MARKETING
MKT 793
MARKETING INTERNSHIP
MKT 798
SPECIAL TOPICS (as approved by the Department Chair) 1
The Analytical Group
Course Title Quarter Hours
Select three of the following:12
ACC 637
DATA MINING AND ANALYTICS
DSC 423
DATA ANALYSIS AND REGRESSION (FORMERLY CSC 423)
DSC 424
ADVANCED DATA ANALYSIS (FORMERLY CSC 424)
DSC 425
TIME SERIES ANALYSIS AND FORECASTING (FORMERLY CSC 425)
DSC 484
WEB DATA MINING (FORMERLY ECT 584)
ECO 511
BUSINESS AND ECONOMIC FORECASTING
IS 549
DATA WAREHOUSING
DSC 441
FUNDAMENTALS OF DATA SCIENCE (FORMERLY IS 467)
MKT 798
SPECIAL TOPICS (Predicting Choice Behavior)

​Degree Requirements

  • Satisfactory completion of the college residency requirement.
  • Satisfactory completion of 12 courses (7 required courses and 5 elective courses: 2 from marketing electives and 3 are from the analytical group).
  • All courses for credit toward the degree must be completed within six calendar years after the candidate’s first term of enrollment in the Kellstadt Graduate School of Business. After a lapse of six years a course is expired. An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree.​

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