/academics/graduate/PublishingImages/Programs_Marketing_Analysis-MS.jpg
RandomStandardImageHeaderWH1
The MS in Marketing Analysis at DePaul University
Turn Marketing Data Into Business Insight and Strategy—in the Heart of Chicago
Marketing strategy begins with data—and your career begins with DePaul.
From day one, you will learn how data analysis leads to marketing insights which lead to stronger marketing and business strategy. Your learning will be enhanced through collaborations on projects with Chicago-area companies.
The MS in Marketing Analysis at DePaul prepares you to interpret, visualize, and present insights that drive business forward.
Centered in the heart of Chicago’s business and analytics community, the program integrates projects with Chicago firms, emerging technology and faculty with deep market expertise. From your first course, you’ll gain experience that mirrors what leading firms demand.
Request More Information
Program Snapshot
- Duration: As little as 12 months
- Format: Primarily In-Person, with some Online-Hybrid and Flex course options
- Location: Downtown Chicago
- Start Term: Fall, Winter, or Spring
Explore Your Learning Delivery Options
- Online-Hybrid: Weekly live online sessions to connect with faculty and peers. Complete your coursework at your own pace.
- Flex: Traditional in-person sessions with the option to attend classes remotely.
Recent graduates from the MS in Marketing Analysis are working in marketing insights, product marketing, digital analytics, digital marketing, marketing analytics, and data strategy, among other roles.
Why Study Marketing Analysis at DePaul?
Interpret data alongside Chicago firms
Throughout the program, Chicago becomes your learning lab, offering unparalleled exposure to one of the world’s most dynamic and leading marketing ecosystems.
Work with live datasets from top companies and present executive-level deliverables—right here in Chicago. Along the way, you’ll apply techniques such as segmentation, perceptual mapping, and text analysis in real-time.
Build the skillset to stand out in today’s data-driven market
This program helps you do more than crunch numbers. You’ll build the tools and strategic mindset to spot what matters in the data—and turn it into decisions that move business forward. Taught by faculty who work in the field, every course focuses on hands-on projects and real-world impact.
What you’ll leave with:
- Data Fluency and Analytics Tools: Build proficiency in SPSS, R, Excel, Python, MaxQDA and more, preparing you for market intelligence, customer insights, and strategy roles.
- Strategic Thinking: Learn how to translate consumer behavior and performance data into actionable insights and high-impact recommendations.
- Executive Communication: Deliver clear presentations based on your analyses and collaborate on marketing strategies with real Chicago companies.
At DePaul, you’ll build the technical expertise, strategic perspective, and real-world experience to become a confident marketing analyst—ready to lead.
AI-Powered Marketing Starts Here
Artificial intelligence isn’t a side topic here. It’s part of how you’ll learn to think, analyze, and solve problems from day one.
In the MS in Marketing Analysis program, you’ll explore how AI and automation are reshaping marketing—from customer segmentation to text analysis to predictive modeling. These tools are built into your coursework, giving you hands-on experience with the same technologies employers are using right now.
By the time you finish, you won’t just understand how AI works. You’ll also know how to use it to uncover insights, shape strategy, and make smarter business decisions.
Review the curriculum to explore how you’ll build AI fluency.
“During my final-round job interview ... I presented the projects I completed in Advanced Marketing Research [at DePaul], which impressed my interviewer a lot. It is not an exaggeration to say that I wouldn’t have found my current job without the multivariate data analysis skills I obtained through this course.”
Vamika Sharma (MS '23)
Associate Product Marketing Manager, Sinch
Join a global business community with more than 74,000 DePaul business graduates—16,000 in Chicago alone.
Read the Kellstadt Blog to explore more alumni perspectives
91%
of DePaul graduate business alumni report favorable career outcomes six months after graduation.
Upcoming Application Deadlines
| Enrollment Quarter |
Domestic Student Deadline |
International Student Deadline |
| Fall |
August 15 |
June 15 |
DePaul offers a range of tuition support and financial aid options to make your investment count.
Learn more about scholarships
For more information, contact the Kellstadt office at (312) 362-8810 or
kgsb@depaul.edu.
Named a Best Value College by U.S. News & World Report (2025)
Take the next step
We’ll send you information about the degree, admission requirements and upcoming info sessions. Let’s get started.