College of Business > Academics > Department of Marketing > Combined Degree Program > Combined Marketing Analysis Degree

Combined Bachelor's and Master's in Marketing Analysis

​​The combined Bachelor's + Master's degree programs allow students to complete 12 graduate credit hours while still undergraduates. These 12 graduate credit hours will count toward both the undergraduate and graduate degree programs. ​

DePaul Undergraduate Degree + Marketing Analysis (MS)

The Master of Science in Marketing Analysis is designed for early career professionals to gain a quantitative approach to real-world marketing challenges in preparation for a career in business and marketing analytics, market research, interactive marketing, or other data-driven marketing roles.  The program will provide you with a broad-based knowledge of customer and market analysis, detecting trends and business opportunities, the latest marketing analytics tools, and decision-making strategies.

DePaul degree-seeking undergraduate students interested in earning a Master of Science in Marketing Analysis may apply to the Marketing Analysis (MS) combined program.  Students may be able to obtain both degrees in an expedited period (as few as five years).

Admission

Students must formally apply and be admitted to the Department of Marketing before beginning their graduate coursework.  Upon identifying themselves as a combined degree applicant, the GMAT/GRE requirement will be waived.  Undergraduate students who meet the following criteria may apply to this program:

  • Junior standing or higher (at least 88.0 credits)
  • A minimum cumulative DePaul grade point average of 3.200

Students participating in this program will typically take the following three graduate level courses during their senior year:

Course Title Quarter Hours
MKT 555DECISIONS IN MARKETING MANAGEMENT4
MKT 525MARKET RESEARCH4
MKT 576EFFECTIVE BUSINESS COMMUNICATION 14

These three courses may double-count up to 12 credits towards both degree programs.  The undergraduate degree will be awarded at the completion of all undergraduate work while the MS in Marketing Analysis will be awarded upon completion of the remaining graduate level work.

Content displayed from this DePaul University catalog page.

To apply to the program, click here

  • Program of study: MS Marketing Analysis – combined bachelor’s + master’s degree program
  • Entry term: quarter after bachelor’s degree completion / full matriculation to Kellstadt
  • Documents waived: GMAT exam, recommendation letters and application fee