Degree Requirements
Course Requirements
Students in the MS in Marketing program must complete seven core marketing courses and five marketing electives. Please note that it is assumed that admitted students have prior coursework in statistics. Students without prior coursework in statistics must complete GSB 420 or GSB 519 prior to registering for MKT 525.
Marketing Core (7 courses)
Course List Course | Title | Quarter Hours |
MKT 555 | MARKETING MANAGEMENT | 4 |
MKT 525 | MARKET RESEARCH | 4 |
MKT 534 | ANALYTICAL TOOLS FOR MARKETERS | 4 |
MKT 535 | MARKETING STRATEGIES AND PLANNING | 4 |
MKT 545 | CONSUMER BEHAVIOR | 4 |
MKT 576 | EFFECTIVE BUSINESS COMMUNICATION | 4 |
MGT 500 | LEADING EFFECTIVE AND ETHICAL ORGANIZATIONS | 4 |
Marketing Electives (5 courses)
Any five marketing electives.
Students are not restricted to choosing from one area of interest:
Sales Leadership
Course List Course | Title | Quarter Hours |
MKT 530 | CUSTOMER RELATIONSHIP MANAGEMENT | |
MKT 577 | LEADING BUSINESS DEVELOPMENT | |
MKT 578 | SALES STRATEGY & TECHNOLOGY | |
Digital Marketing
Course List Course | Title | Quarter Hours |
MKT 575 | ADVERTISING AND SALES PROMOTION | |
MKT 595 | DIGITAL MARKETING ANALYTICS & PLANNING | |
MKT 798 | SPECIAL TOPICS (Interactive/Internet Marketing) | |
MKT 798 | SPECIAL TOPICS (Social Media Marketing) | |
Marketing Strategy & Planning
Course List Course | Title | Quarter Hours |
MKT 536 | PRICING STRATEGY | |
MKT 540 | STRATEGIC PLANNING: DEVELOPING SUSTAINABLE BUSINESS MODELS | |
Please consult with a faculty member or advisor to assist with choosing the most appropriate courses to match your career goals.
Degree Requirements
- Satisfactory completion of the college residency requirement.
- Satisfactory completion of the seven core marketing courses and five marketing electives.
- All courses for credit toward the degree must be completed within six calendar years after the candidate's first term of enrollment in the Kellstadt Graduate School of Business. After a lapse of six years a course is expired. An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree
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