College of Business > Academics > Department of Marketing > Graduate Programs > Marketing (MS) > Degree Requirements

Degree Requirements

Course Requirements

Students in the MS in Marketing program must complete 8 core marketing courses and four marketing electives. Please note that it is assumed that admitted students have prior coursework in statistics. Students without prior coursework in statistics must complete GSB 420 prior to registering for MKT 525.

Marketing Core (8 courses)

Marketing Electives (4 Courses)

Any four marketing electives.

Suggested courses for specific areas of interest: 

Sales Leadership (4 courses)
Digital Marketing (4 courses)
Marketing Strategy & Planning (4 courses)
Health Care (4 courses)
Please consult with a faculty member or advisor to assist with choosing the most appropriate courses to match your career goals.

Degree Requirements

  • Satisfactory completion of the college residency requirement.

  • Satisfactory completion of the eight core marketing courses and four marketing electives.

  • All courses for credit toward the degree must be completed within six calendar years after the candidate's first term of enrollment in the Kellstadt Graduate School of Business.  After a lapse of six years a course is expired.  An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree. 

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