College of Business > Academics > Department of Marketing > Graduate Programs > Marketing (MS) > Degree Requirements

Degree Requirements

Degree Requirements

Course Requirements

Students in the MS in Marketing program must complete 7 core marketing courses and four marketing electives. Please note that it is assumed that admitted students have prior coursework in statistics. Students without prior coursework in statistics must complete GSB 420 prior to registering for MKT 525.

Marketing Core (7 courses)

Course Title Quarter Hours
MKT 555DECISIONS IN MARKETING MANAGEMENT4
MKT 525MARKET RESEARCH4
MKT 534ANALYTICAL TOOLS FOR MARKETERS4
MKT 535MARKETING STRATEGIES AND PLANNING4
MKT 545CONSUMER BEHAVIOR4
MKT 576EFFECTIVE BUSINESS COMMUNICATION4
MGT 500MANAGING FOR EFFECTIVE AND ETHICAL ORGANIZATIONAL BEHAVIOR4

Marketing Electives (5 courses)

Any five marketing electives.

Students are not restricted to choosing all five courses from one area of interest:

Sales Leadership

Course Title Quarter Hours
MKT 530
CUSTOMER RELATIONSHIP MANAGEMENT
MKT 577
LEADING BUSINESS DEVELOPMENT
MKT 578
SALES STRATEGY & TECHNOLOGY

Digital Marketing

Course Title Quarter Hours
MKT 575
ADVERTISING AND SALES PROMOTION
MKT 595
INTERNET AND INTERACTIVE MARKETING
MKT 798
SPECIAL TOPICS (Interactive/Internet Marketing)
MKT 798
SPECIAL TOPICS (Social Media Marketing)

Marketing Strategy & Planning

Course Title Quarter Hours
MKT 536
PRICING STRATEGY
MKT 540
STRATEGIC PLANNING: DEVELOPING SUSTAINABLE BUSINESS MODELS

Please consult with a faculty member or advisor to assist with choosing the most appropriate courses to match your career goals.

Degree Requirements

  • Satisfactory completion of the college residency requirement.
  • Satisfactory completion of the seven core marketing courses and five marketing electives.
  • All courses for credit toward the degree must be completed within six calendar years after the candidate's first term of enrollment in the Kellstadt Graduate School of Business. After a lapse of six years a course is expired. An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree.​​

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