The Master of Science in Marketing prepares students with the knowledge and skills required to identify and develop products and services that meet customer needs. Taught by scholars and business leaders who bring the real world of marketing into the classroom, coursework emphasizes proficiency in marketing strategy and tactics, business development, digital marketing and global marketing techniques.
Students who have earned or are currently pursuing an MBA may have up to six of their MBA courses count toward the requirements of the MS in Marketing degree, depending upon the specific content of the coursework and how recently it was completed. Students without demonstrated competency in statistics at admission may be required to complete additional coursework for the degree.
The MS in Marketing program curriculum will provide you with a solid foundation in market analysis, evaluating market activity and management strategies, including:
- Analytical tools for marketing
- Business conditions analysis
- Decisions in marketing management
- Effective business communication
- Financial accounting
- Market research
- Marketing strategies and planning
Graduates of the program will be qualified to help develop effective marketing strategies based upon the analysis and interpretation of marketing data.
Employment of marketing managers and related occupations is projected to grow 12 percent through 2022, according to the U.S. Bureau of Labor statistics.