College of Business > Academics > Department of Marketing > Graduate Programs > Marketing Strategy & Planning (MBA) > Concentration Requirements
The Marketing Strategy and Planning MBA concentration puts you on track for upper-level management positions as it prepares you to master the art and science of business development and marketing. The program prepares you to find and evaluate new market opportunities, build strong customer relationships and design sustainable market strategies, as well as to understand organizational structure, competitive pricing and advantage, and external factors that affect marketing.
In this concentration, you will gain knowledge and abilities to:
The concentration in Marketing Strategy and Planning requires the following four courses:
Students are encouraged to consult with department faculty for related elective courses.
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