College of Business > Academics > Department of Marketing > Graduate Programs > Marketing Strategy & Planning (MBA)

Marketing Strategy & Planning (MBA)

 

Marketing Strategy & Planning (MBA)

Cultivate a career in cultivating brands

The MBA concentration in Marketing Strategy and Planning trains future upper-level managers to master the art of business development and marketing. This concentration puts you on a career track toward positions like chief marketing officer, creative director, senior brand manager and senior product manager.

You’ll gain the knowledge and ability to

  • Manage customers, product lines and new product development
  • Understand the design and sustainability of innovative business models
  • Develop plans and strategies to achieve firm marketing objectives
  • Analyze consumer behavior and translate your findings into sound business decisions
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A city where brands are shaped

Study in the center of a city with approximately 35 Fortune 500 companies and hundreds of national and local companies, startups, and non-profits. Classes are held on the Loop Campus in downtown Chicago, within walking or commuting distance from the offices of many international and boutique agencies like Leo Burnett, Harp, Upshot, and J Walter Thompson, plus hundreds of corporate headquarters and brands.

Application Deadlines

Enrollment Quarter Domestic Student Deadline International Student Deadline
Fall August 1 July 1
Winter November 1 October 1
Spring March 1 February 1
Summer May 1 April 1

Admission Requirements

Submit an online application, essay, letters of recommendation, résumé, and GMAT/GRE scores.

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Required Courses

You’ll take MBA core courses and seven to nine electives.

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Tier One

The DePaul MBA was ranked Tier One in North America in CEO Magazine's 2017 global business school rankings

88%

of 2016 Marketing Strategy and Planning grads reported they were employed full-time within six months of graduating

Courses taught by leaders in the marketing field

Our faculty have developed cutting-edge ideas for hundreds of major businesses and brands like Coca-Cola, Whirlpool, the American Medical Association, Procter & Gamble and Motorola. They serve as judges for some of the most prestigious industry award competitions and as reviewers for notable publications. Study with Jim Mourey, whose in-depth research and books on consumer choice and marketing strategy are opening up new ways of looking at the field.

"As somewhat of a career switcher (BA in Political Science and Economics), it was important for me to learn real skills that would help in the workplace ... and that was something that Kellstadt emphasized."

Kyle (MBA ‘15)
Consultant, Wiglaf Pricing

Kyle, DePaul Marketing Strategy MBA alum  

Alumni Network

Join a strong community of Marketing Strategy MBA graduates who hold leadership roles at major firms in the U.S. and abroad, including DDB Needham, Deloitte, Grainger and Wrigley.


Flexible formats to work with any lifestyle

Full-time Day MBA for early-career professionals or career changers. Classes offered during the day.
Evening MBA for established professionals in need of flexibility. Classes are in the evenings.


Scholarships

Graduate school is an investment in your future. Kellstadt awarded more than $3 million to incoming students last year. Learn more about scholarship opportunities available to you.

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Contact Information

For more information about applying, contact the Kellstadt office at (312) 362-8810 or kgsb@depaul.edu.

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We'll send you the full online viewbook with information about the degree, admission requirements and upcoming info sessions. Let's get started. ​

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