College of Business > Academics > Department of Marketing > Graduate Programs > Marketing Strategy & Planning (MBA)

Marketing Strategy & Planning (MBA)

Marketing Strategy & Planning (MBA)
Marketing Strategy & Planning (MBA)

Cultivate a career in cultivating brands

The MBA concentration in Marketing Strategy and Planning trains future upper-level managers to master the art of business development and marketing. This concentration puts you on a career track toward positions like chief marketing officer, creative director, senior brand manager and senior product manager.

You’ll gain the knowledge and ability to

  • Manage customers, product lines and new product development
  • Understand the design and sustainability of innovative business models
  • Develop plans and strategies to achieve firm marketing objectives
  • Analyze consumer behavior and translate your findings into sound business decisions
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A city where brands are shaped

Study in the center of a city with approximately 35 Fortune 500 companies and hundreds of national and local companies, startups, and non-profits. Classes are held on the Loop Campus in downtown Chicago, within walking or commuting distance from the offices of many international and boutique agencies like Leo Burnett, Harp, Upshot, and J Walter Thompson, plus hundreds of corporate headquarters and brands.

Application Deadlines

Enrollment Quarter Domestic Student Deadline International Student Deadline
Fall August 15 August 15
Winter December 1 October 1
Spring March 1 February 1
Summer June 1 April 1

Admission Requirements

Submit an online application, essay, letters of recommendation and résumé.

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Required Courses

You’ll take 11 MBA core courses and five electives.

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of MBA graduates were employed, continuing their education or pursuing other goals within six months of graduation.


The median reported salary for MBA graduates was $86,000.

Learn from faculty with data-driven mindsets

Assistant Professor Melissa Markley focuses her research on self-efficacy and consumer control of retail and service situations, decision processes and risk taking in consumption, goal orientation and attainment strategies, compulsive and impulsive behaviors, and social responsibility of firms and customers. You’ll have the opportunity to learn from Professor Markley and many other professors of her merit.

“As somewhat of a career switcher (BA in Political Science and Economics), it was important for me to learn real skills that would help in the workplace ... and that was something that Kellstadt emphasized.”

Kyle (MBA ’15)

Consultant, Wiglaf Pricing
Kyle, DePaul Marketing Strategy MBA alum  

Alumni Network

Join a strong community of Marketing Strategy MBA graduates who hold leadership roles at major firms in the U.S. and abroad, including DDB Needham, Deloitte, Grainger and Wrigley.

Flexible formats to work with any lifestyle

Full-time Day MBA for early-career professionals or career changers. Classes offered during the day.
Evening MBA for established professionals in need of flexibility. Classes are in the evenings.


Graduate school is an investment in your future. Kellstadt awarded more than $3 million to incoming students last year. Learn more about scholarship opportunities available to you.

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Contact Information

For more information about applying, contact the Kellstadt office at (312) 362-8810 or

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We’ll send you information about the degree, admission requirements and upcoming info sessions. Let’s get started.

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