Major Requirements
Course Requirements
In addition to MKT 301, a student majoring in Integrated Marketing Education (IME), Honors Marketing is required to complete the following courses totaling at least 38.0 hours plus 4.0 hours to be shared with Business Core (42.0 hours total):
Course List | Course | Title | Quarter Hours |
| MKT 250 | NAVIGATING MARKETING CAREERS | 2 |
| MKT 276 | EFFECTIVE BUSINESS COMMUNICATION (taken in Business Core) | 4 |
| MKT 310 | CONSUMER BEHAVIOR | 4 |
| MKT 356 | MARKETING ANALYSIS AND PLANNING | 8 |
| MKT 357 | MANAGEMENT OF MARKETING | 8 |
| MKT 358 | MARKETING IN A GLOBAL ENVIRONMENT | 4 |
| MKT 393 | MARKETING INTERNSHIP | 4 |
| 8 |
MKT 305 | INTRODUCTION TO MARKETING RESEARCH | |
MKT 315 | STRATEGIC TOOLS FOR MARKETERS | |
MKT 320 | PRINCIPLES OF ADVERTISING | |
MKT 321 | SOCIAL MEDIA MARKETING | |
MKT 323 | CONTENT MARKETING | |
MKT 322 | SEARCH ENGINE MARKETING & ANALYTICS | |
MKT 333 | MARKETING FOR THE SOCIAL GOOD | |
MKT 340 | MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS | |
MKT 342 | SPORTS SPONSORSHIP MARKETING | |
MKT 352 | NEW PRODUCT DEVELOPMENT | |
MKT 359 | STRATEGIC MARKETING MANAGEMENT | |
MKT 360 | INTERNATIONAL MARKETING | |
MKT 377 | SALES FUNDAMENTALS | |
MKT 378 | SALES STRATEGY & TECHNOLOGY | |
MKT 380 | SCIENCE OF RETAILING | |
MKT 383 | ANALYTICAL SALES | |
MKT 384 | CASES IN CATEGORY MANAGEMENT | |
MKT 385 | SPORTS SALES | |
MKT 386 | SOCIAL IMPACT SALES | |
MKT 387 | SHOPPER INSIGHTS IN MARKETING | |
MKT 390 | SERVICE MARKETING | |
MKT 395 | DIGITAL MARKETING ANALYTICS AND PLANNING | |
MKT 396 | MOBILE MARKETING | |
MKT 398 | SPECIAL TOPICS | |
MKT 399 | INDEPENDENT STUDY | |
MKT 420 | CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE | |
HSB 341 | BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS | |
HSB 356 | SPORTS MANAGEMENT | |
IB 350 | INTERNATIONAL BUSINESS SEMINAR | |
Business Communication Requirement
MKT 276 must be completed by students majoring in Marketing and serves as the Communication requirement in the Business Core.
Second Marketing Concentration
A student majoring in Marketing may have more than one Marketing concentration.
Exception: students with Marketing Standard concentration cannot have a second Marketing concentration.
While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.
Open Electives
Open elective credit (22.0 hours) is also required to meet the minimum graduation requirement of 192 hours.
Global Business Perspective
If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or IB 350 course must be passed with C- or higher.
Experiential Learning
MKT 393 is required in the Marketing Honors/IME major. Consult with academic advisor regarding options for Experiential Learning.
Graduation Requirements
All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.
Content displayed from this DePaul University catalog page.