College of Business > Academics > Department of Marketing > Majors & Minors > Marketing Honors (BSB) > Major Requirements

Major Requirements

Course Requirements

In addition to MKT 301 and MKT 310, a student majoring in IME Honors Marketing is required to complete the following courses totaling at least 30.0 hours plus 4.0 hours to be shared with Business Core (34.0 hours total):

Communication Requirement

MKT 376 must be completed by students majoring in Marketing and serves as the Communication requirement in the Business Core.

Multiple Marketing Concentrations

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.

Open Electives

Open elective credit (16.0 hours) is also required to meet the minimum graduation requirement of 192 hours.

Global Business Perspective

If a MKT course or ICS 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or ICS 350 course must be passed with C- or higher.

Experiential Learning

MKT 393 is required in the Marketing Honors/IME major.  Consult with academic advisor regarding options for Experiential Learning.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher. ​​​

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