College of Business > Academics > Department of Marketing > Majors & Minors > Marketing Honors (BSB) > Major Requirements

Major Requirements

Major Requirements

Course Requirements

In addition to MKT 301 and MKT 310, a student majoring in IME Honors Marketing is required to complete the following courses totaling at least 30.0 hours plus 4.0 hours to be shared with Business Core (34.0 hours total):

Course Title Quarter Hours
MKT 202QUANTITATIVE METHODS IN MARKETING (or equivalent)2
MKT 356MARKETING ANALYSIS AND PLANNING8
MKT 357MANAGEMENT OF MARKETING8
MKT 358MARKETING IN A GLOBAL ENVIRONMENT4
MKT 393MARKETING INTERNSHIP4
MKT 376EFFECTIVE BUSINESS COMMUNICATION (Business Core)4
Select one elective from the following:4
MKT 305
INTRODUCTION TO MARKETING RESEARCH
MKT 315
STRATEGIC TOOLS FOR MARKETERS
MKT 320
PRINCIPLES OF ADVERTISING
MKT 321
SOCIAL MEDIA MARKETING
MKT 322
DIGITAL MARKETING COMMUNICATIONS
MKT 340
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
MKT 342
SPORTS SPONSORSHIP MARKETING
MKT 352
NEW PRODUCT DEVELOPMENT
MKT 359
ADVANCED MARKETING MANAGEMENT
MKT 360
INTERNATIONAL MARKETING
MKT 377
SALES FUNDAMENTALS
MKT 378
SALES STRATEGY & TECHNOLOGY
MKT 380
CATEGORY MANAGEMENT AT RETAIL
MKT 381
BUILDING FINANCIAL RELATIONSHIPS
MKT 382
PRINCIPLES OF CATEGORY MANAGEMENT
MKT 383
ANALYTICAL SALES
MKT 384
CASES IN CATEGORY MANAGEMENT
MKT 385
SPORTS SALES
MKT 386
SOCIAL IMPACT SALES
MKT 390
SERVICE MARKETING
MKT 395
INTERACTIVE/INTERNET MARKETING
MKT 396
MOBILE MARKETING
MKT 398
SPECIAL TOPICS
MKT 399
INDEPENDENT STUDY
ICS 350
INTERNATIONAL BUSINESS SEMINAR (may be used once)
MGT 341
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
MGT 356
INTRODUCTION TO SPORTS MANAGEMENT

Communication Requirement

MKT 376 must be completed by students majoring in Marketing and serves as the Communication requirement in the Business Core.

Second Marketing Concentration

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.

Open Electives

Open elective credit (16.0 hours) is also required to meet the minimum graduation requirement of 192 hours.

Global Business Perspective

If a MKT course or ICS 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or ICS 350 course must be passed with C- or higher.

Experiential Learning

MKT 393 is required in the Marketing Honors/IME major. Consult with academic advisor regarding options for Experiential Learning.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher. ​​​

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