College of Business > Academics > Department of Marketing > Majors & Minors > Marketing Honors (BSB) > Major Requirements
In addition to MKT 301, a student majoring in Integrated Marketing Education (IME), Honors Marketing is required to complete the following courses totaling at least 38.0 hours plus 4.0 hours to be shared with Business Core (42.0 hours total):
MKT 276 must be completed by students majoring in Marketing and serves as the Communication requirement in the Business Core.
A student majoring in Marketing may have more than one Marketing concentration. Exception: students with Marketing Standard concentration cannot have a second Marketing concentration.
While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.
Open elective credit (22.0 hours) is also required to meet the minimum graduation requirement of 192 hours.
If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or IB 350 course must be passed with C- or higher.
MKT 393 is required in the Marketing Honors/IME major. Consult with academic advisor regarding options for Experiential Learning.
All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.
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