College of Business > Academics > Department of Marketing > Majors & Minors > Marketing (BSB) > Concentration Requirements > Digital Marketing Concentration

Digital Marketing Concentration

Digital marketer, showing a 39% growth rate, has become one of the most important job titles in the marketing industry. Estimates are that marketers’ communications budgets will exceed $120 billion by 2021 and advertising through digital means will represent 29% of that figure. A significant point relative to DePaul’s student and employment base is that the state of Illinois is the third ranked employer of people with digital backgrounds. All organizations, for-profit and not-for-profit, large and small, need digital marketing to be successful. The Marketing Department offers the Digital Marketing Concentration for students to prepare to succeed in this industry. A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:

Course Requirements

Course Title Quarter Hours
MKT 321SOCIAL MEDIA MARKETING4
MKT 322DIGITAL MARKETING COMMUNICATIONS4
MKT 393MARKETING INTERNSHIP4
MKT 395INTERACTIVE/INTERNET MARKETING4
MKT 396MOBILE MARKETING4
Select two elective courses from the following:8
MKT 305
INTRODUCTION TO MARKETING RESEARCH
MKT 315
STRATEGIC TOOLS FOR MARKETERS
MKT 320
PRINCIPLES OF ADVERTISING
MKT 340
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
MKT 342
SPORTS SPONSORSHIP MARKETING
MKT 352
NEW PRODUCT DEVELOPMENT
MKT 359
ADVANCED MARKETING MANAGEMENT
MKT 360
INTERNATIONAL MARKETING
MKT 377
SALES FUNDAMENTALS
MKT 378
SALES STRATEGY & TECHNOLOGY
MKT 380
SCIENCE OF RETAILING
MKT 381
BUILDING FINANCIAL RELATIONSHIPS
MKT 383
ANALYTICAL SALES
MKT 384
CASES IN CATEGORY MANAGEMENT
MKT 385
SPORTS SALES
MKT 386
SOCIAL IMPACT SALES
MKT 390
SERVICE MARKETING
MKT 398
SPECIAL TOPICS (multiple topics may be used)
MKT 399
INDEPENDENT STUDY
ICS 350
INTERNATIONAL BUSINESS SEMINAR (may be used once)
MGT 341
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
MGT 356
INTRODUCTION TO SPORTS MANAGEMENT

Communication Requirement

Driehaus students majoring in Marketing must complete MKT 376 for the Communication requirement in the Business Core.

Second Marketing Concentration

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.

Global Business Perspective

If a MKT course or ICS 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or ICS 350 used for Global Business Perspective course must be passed with C- or higher.

Experiential Learning

MKT 393 is required in the Digital Marketing Concentration. Consult with academic advisor regarding options for Experiential Learning.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.

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