Digital marketer, showing a 39% growth rate, has become one of the most important job titles in the marketing industry. Estimates are that marketers’ communications budgets will exceed $120 billion by 2021 and advertising through digital means will represent 29% of that figure. A significant point relative to DePaul’s student and employment base is that the state of Illinois is the third ranked employer of people with digital backgrounds. All organizations, for-profit and not-for-profit, large and small, need digital marketing to be successful. The Marketing Department offers the Digital Marketing Concentration for students to prepare to succeed in this industry.
A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:
Course Requirements
Course List | Course | Title | Quarter Hours |
| MKT 321 | SOCIAL MEDIA MARKETING | 4 |
| MKT 322 | SEARCH ENGINE MARKETING & ANALYTICS | 4 |
| MKT 393 | MARKETING INTERNSHIP | 4 |
| MKT 395 | DIGITAL MARKETING ANALYTICS AND PLANNING | 4 |
| MKT 396 | MOBILE MARKETING | 4 |
| 8 |
MKT 315 | STRATEGIC TOOLS FOR MARKETERS | |
MKT 320 | PRINCIPLES OF ADVERTISING | |
MKT 323 | CONTENT MARKETING | |
MKT 333 | MARKETING FOR THE SOCIAL GOOD | |
MKT 340 | MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS | |
MKT 342 | SPORTS SPONSORSHIP MARKETING | |
MKT 352 | NEW PRODUCT DEVELOPMENT | |
MKT 359 | ADVANCED MARKETING MANAGEMENT | |
MKT 360 | INTERNATIONAL MARKETING | |
MKT 377 | SALES FUNDAMENTALS | |
MKT 378 | SALES STRATEGY & TECHNOLOGY | |
MKT 380 | SCIENCE OF RETAILING | |
MKT 383 | ANALYTICAL SALES | |
MKT 384 | CASES IN CATEGORY MANAGEMENT | |
MKT 385 | SPORTS SALES | |
MKT 386 | SOCIAL IMPACT SALES | |
MKT 387 | SHOPPER INSIGHTS IN MARKETING | |
MKT 390 | SERVICE MARKETING | |
MKT 398 | SPECIAL TOPICS (multiple topics may be used) | |
MKT 399 | INDEPENDENT STUDY | |
MKT 420 | CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE | |
HSB 341 | BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS | |
HSB 356 | SPORTS MANAGEMENT | |
IB 350 | INTERNATIONAL BUSINESS SEMINAR | |
Business Communication Requirement
Driehaus students majoring in Marketing must complete MKT 276 for the Communication requirement in the Business Core.
Second Marketing Concentration
A student majoring in Marketing may have more than one Marketing concentration.
Exception: students with Marketing Insights Concentration cannot have a second Marketing Concentration.
While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.
Global Business Perspective
If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or IB 350 used for Global Business Perspective course must be passed with C- or higher.
Experiential Learning
MKT 393 is required in the Digital Marketing Concentration. Consult with academic advisor regarding options for Experiential Learning.
Graduation Requirements
All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.
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