College of Business > Academics > Department of Marketing > Majors & Minors > Marketing (BSB) > Concentration Requirements > Digital Marketing Concentration

Digital Marketing Concentration

Digital marketer, showing a 39% growth rate, has become one of the most important job titles in the marketing industry. Estimates are that marketers’ communications budgets will exceed $120 billion by 2021 and advertising through digital means will represent 29% of that figure. A significant point relative to DePaul’s student and employment base is that the state of Illinois is the third ranked employer of people with digital backgrounds. All organizations, for-profit and not-for-profit, large and small, need digital marketing to be successful. The Marketing Department offers the Digital Marketing Concentration for students to prepare to succeed in this industry.

A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:

Course Requirements

Course Title Quarter Hours
MKT 321SOCIAL MEDIA MARKETING4
MKT 322SEARCH ENGINE MARKETING & ANALYTICS4
MKT 393MARKETING INTERNSHIP4
MKT 395DIGITAL MARKETING ANALYTICS AND PLANNING4
MKT 396MOBILE MARKETING4
Select two elective courses from the following:8
MKT 315
STRATEGIC TOOLS FOR MARKETERS
MKT 320
PRINCIPLES OF ADVERTISING
MKT 323
CONTENT MARKETING
MKT 333
MARKETING FOR THE SOCIAL GOOD
MKT 340
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
MKT 342
SPORTS SPONSORSHIP MARKETING
MKT 352
NEW PRODUCT DEVELOPMENT
MKT 359
ADVANCED MARKETING MANAGEMENT
MKT 360
INTERNATIONAL MARKETING
MKT 377
SALES FUNDAMENTALS
MKT 378
SALES STRATEGY & TECHNOLOGY
MKT 380
SCIENCE OF RETAILING
MKT 383
ANALYTICAL SALES
MKT 384
CASES IN CATEGORY MANAGEMENT
MKT 385
SPORTS SALES
MKT 386
SOCIAL IMPACT SALES
MKT 387
SHOPPER INSIGHTS IN MARKETING
MKT 390
SERVICE MARKETING
MKT 398
SPECIAL TOPICS (multiple topics may be used)
MKT 399
INDEPENDENT STUDY
MKT 420
CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE
HSB 341
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
HSB 356
SPORTS MANAGEMENT
IB 350
INTERNATIONAL BUSINESS SEMINAR

Business Communication Requirement

Driehaus students majoring in Marketing must complete MKT 276 for the Communication requirement in the Business Core.

Second Marketing Concentration

A student majoring in Marketing may have more than one Marketing concentration.
Exception: students with Marketing Insights Concentration cannot have a second Marketing Concentration.

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.

Global Business Perspective

If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or IB 350 used for Global Business Perspective course must be passed with C- or higher.

Experiential Learning

MKT 393 is required in the Digital Marketing Concentration. Consult with academic advisor regarding options for Experiential Learning.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.

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