College of Business > Academics > Department of Marketing > Majors & Minors > Marketing (BSB) > Concentration Requirements > Digital Marketing Concentration
Digital marketer, showing a 39% growth rate, has become one of the most important job titles in the marketing industry. Estimates are that marketers’ communications budgets will exceed $120 billion by 2021 and advertising through digital means will represent 29% of that figure. A significant point relative to DePaul’s student and employment base is that the state of Illinois is the third ranked employer of people with digital backgrounds. All organizations, for-profit and not-for-profit, large and small, need digital marketing to be successful. The Marketing Department offers the Digital Marketing Concentration for students to prepare to succeed in this industry.
A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:
Driehaus students majoring in Marketing must complete MKT 276 for the Communication requirement in the Business Core.
A student majoring in Marketing may have more than one Marketing concentration. Exception: students with Marketing Insights Concentration cannot have a second Marketing Concentration.
While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.
If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or IB 350 used for Global Business Perspective course must be passed with C- or higher.
MKT 393 is required in the Digital Marketing Concentration. Consult with academic advisor regarding options for Experiential Learning.
All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.
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