College of Business > Academics > Department of Marketing > Majors & Minors > Marketing (BSB) > Concentration Requirements > Marketing Insights Concentration

Marketing Insights Concentration

The Marketing Insights concentration provides students with the flexibility to tailor their programs to fit a wide array of career interests. Graduates with a marketing major have many career opportunities in the various areas of marketing such as advertising, market research, sales management, or marketing management. The department offers electives that focus in each area. Majors may wish to group their elective courses with a concentration or specific career orientation in mind, although this is not required.

A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:

Course Requirements

Course Title Quarter Hours
MKT 315STRATEGIC TOOLS FOR MARKETERS4
MKT 359ADVANCED MARKETING MANAGEMENT4
Select five elective courses from the following:20
MKT 320
PRINCIPLES OF ADVERTISING
MKT 321
SOCIAL MEDIA MARKETING
MKT 322
SEARCH ENGINE MARKETING & ANALYTICS
MKT 323
CONTENT MARKETING
MKT 333
MARKETING FOR THE SOCIAL GOOD
MKT 340
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
MKT 342
SPORTS SPONSORSHIP MARKETING
MKT 352
NEW PRODUCT DEVELOPMENT
MKT 360
INTERNATIONAL MARKETING
MKT 377
SALES FUNDAMENTALS
MKT 378
SALES STRATEGY & TECHNOLOGY
MKT 380
SCIENCE OF RETAILING
MKT 383
ANALYTICAL SALES
MKT 384
CASES IN CATEGORY MANAGEMENT
MKT 385
SPORTS SALES
MKT 386
SOCIAL IMPACT SALES
MKT 387
SHOPPER INSIGHTS IN MARKETING
MKT 390
SERVICE MARKETING
MKT 393
MARKETING INTERNSHIP
MKT 395
DIGITAL MARKETING ANALYTICS AND PLANNING
MKT 396
MOBILE MARKETING
MKT 398
SPECIAL TOPICS (multiple topics may be used)
MKT 399
INDEPENDENT STUDY
MKT 420
CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE
HSB 341
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
HSB 356
SPORTS MANAGEMENT
IB 350
INTERNATIONAL BUSINESS SEMINAR

Business Communication Requirement

Driehaus students majoring in Marketing must complete MKT 276 for the Communication requirement in the Business Core.

Second Marketing Concentration

A student majoring in Marketing may have more than one Marketing concentration.
Exception: students with Marketing Insights Concentration cannot have a second Marketing Concentration.

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.

Global Business Perspective

If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or IB 350 used for Global Business Perspective course must be passed with C- or higher.

Experiential Learning

If either MKT 393 or IB 350 is completed in the Marketing major, consult with academic advisor regarding options for Experiential Learning.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.

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