The demand for trained and knowledgeable sales people has never been greater. Sales careers offer independence, ample financial reward, personal growth and opportunities for rapid advancement within the organization. The Sales Leadership Program produces business graduates who can sell by joining traditional classroom education with real-world learning experience. Classes are led by faculty with extensive sales experience and by sales executives from leading corporations. Students experience rigorous classroom learning designed to deliver the knowledge and practical skills they will need to succeed during the first years of their careers including: oral and written communication, selling technique and networking, use of technology in customer strategy and identification, and development of organization leadership in a sales environment. Successful students will enjoy opportunities to visit companies, take paid internships, and interview with leading companies for entry-level positions. A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:
Course Requirements
Course List
Course |
Title |
Quarter Hours |
MKT 305 | INTRODUCTION TO MARKETING RESEARCH | 4 |
MKT 359 | ADVANCED MARKETING MANAGEMENT | 4 |
MKT 377 | SALES FUNDAMENTALS | 4 |
MKT 378 | SALES STRATEGY & TECHNOLOGY | 4 |
MKT 383 | ANALYTICAL SALES | 4 |
| 8 |
MKT 380 | SCIENCE OF RETAILING | |
MKT 384 | CASES IN CATEGORY MANAGEMENT | |
MKT 385 | SPORTS SALES | |
MKT 386 | SOCIAL IMPACT SALES | |
MKT 398 | SPECIAL TOPICS (when related) 1 | |
Category Management Focus
For a specific focus in Category Management, Sales Leadership students should take:
Course List
Course |
Title |
Quarter Hours |
MKT 380 | SCIENCE OF RETAILING | |
MKT 384 | CASES IN CATEGORY MANAGEMENT | |
MKT 398 | SPECIAL TOPICS (when related) 1 | |
Communication Requirement
Driehaus students majoring in Marketing must complete MKT 376 for the Communication requirement in the Business Core.
Second Marketing Concentration
While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.
Graduation Requirements
All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.
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