College of Business > Academics > Department of Marketing > Majors & Minors > Marketing (BSB) > Concentration Requirements > Sales Leadership Concentration

Sales Leadership Concentration

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​The demand for trained and knowledgeable sales people has never been greater. Sales careers offer independence, ample financial reward, personal growth and opportunities for rapid advancement within the organization. The Sales Leadership Program produces business graduates who can sell by joining traditional classroom education with real-world learning experience. Classes are led by faculty with extensive sales experience and by sales executives from leading corporations. Students experience rigorous classroom learning designed to deliver the knowledge and practical skills they will need to succeed during the first years of their careers including: oral and written communication, selling technique and networking, use of technology in customer strategy and identification, and development of organization leadership in a sales environment. Successful students will enjoy opportunities to visit companies, take paid internships, and interview with leading companies for entry-level positions.

A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:

Course Requirements​

Course Title Quarter Hours
MKT 359ADVANCED MARKETING MANAGEMENT4
MKT 377SALES FUNDAMENTALS4
MKT 378SALES STRATEGY & TECHNOLOGY4
MKT 383ANALYTICAL SALES4
Select two Sales electives from the following:8
MKT 380
SCIENCE OF RETAILING
MKT 384
CASES IN CATEGORY MANAGEMENT
MKT 385
SPORTS SALES
MKT 386
SOCIAL IMPACT SALES
MKT 387
SHOPPER INSIGHTS IN MARKETING
MKT 398
SPECIAL TOPICS (when related to Sales)
Select one Marketing elective from above or the following:4
MKT 315
STRATEGIC TOOLS FOR MARKETERS
MKT 320
PRINCIPLES OF ADVERTISING
MKT 321
SOCIAL MEDIA MARKETING
MKT 322
SEARCH ENGINE MARKETING & ANALYTICS
MKT 323
CONTENT MARKETING
MKT 333
MARKETING FOR THE SOCIAL GOOD
MKT 340
MARKETING ACROSS CULTURES: A CULTURAL PERSPECTIVE ON MULTICULTURAL MARKETS
MKT 342
SPORTS SPONSORSHIP MARKETING
MKT 352
NEW PRODUCT DEVELOPMENT
MKT 360
INTERNATIONAL MARKETING
MKT 390
SERVICE MARKETING
MKT 393
MARKETING INTERNSHIP
MKT 395
DIGITAL MARKETING ANALYTICS AND PLANNING
MKT 396
MOBILE MARKETING
MKT 399
INDEPENDENT STUDY
MKT 420
CANNABIS BUSINESS-THE SOCIAL & ECONOMIC IMPACT & PRACTICE
HSB 341
BEHIND THE SCENES WITH CHICAGO SPORTS ORGANIZATIONS
HSB 356
SPORTS MANAGEMENT
IB 350
INTERNATIONAL BUSINESS SEMINAR

Category Management Focus

For a specific focus in Category Management, Sales Leadership students should take:

Course Title Quarter Hours
MKT 380
SCIENCE OF RETAILING
MKT 384
CASES IN CATEGORY MANAGEMENT
MKT 387
SHOPPER INSIGHTS IN MARKETING

Business Communication Requirement

Driehaus students majoring in Marketing must complete MKT 276 for the Communication requirement in the Business Core.

Second Marketing Concentration

A student majoring in Marketing may have more than one Marketing concentration.
Exception: students with Marketing Insights Concentration cannot have a second Marketing Concentration.

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.

Global Business Perspective

If a MKT course or IB 350 is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or IB 350 used for Global Business Perspective course must be passed with C- or higher.

Experiential Learning

If either MKT 393 or IB 350 is completed in the Marketing major, consult with academic advisor regarding options for Experiential Learning.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher. 

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