College of Business > Academics > Department of Marketing > Majors & Minors > Marketing (BSB) > Concentration Requirements > Sales Leadership Concentration

Sales Leadership Concentration

​The demand for trained and knowledgeable sales people has never been greater. Sales careers offer independence, ample financial reward, personal growth and opportunities for rapid advancement within the organization. The Sales Leadership Program produces business graduates who can sell by joining traditional classroom education with real-world learning experience. Classes are led by faculty with extensive sales experience and by sales executives from leading corporations. Students experience rigorous classroom learning designed to deliver the knowledge and practical skills they will need to succeed during the first years of their careers including: oral and written communication, selling technique and networking, use of technology in customer strategy and identification, and development of organization leadership in a sales environment. Successful students will enjoy opportunities to visit companies, take paid internships, and interview with leading companies for entry-level positions. A student majoring in Marketing with this concentration must complete the following requirements totaling at least 28.0 hours:

Course Requirements​

Course Title Quarter Hours
MKT 305INTRODUCTION TO MARKETING RESEARCH4
MKT 359ADVANCED MARKETING MANAGEMENT4
MKT 377SALES FUNDAMENTALS4
MKT 378SALES STRATEGY & TECHNOLOGY4
MKT 383ANALYTICAL SALES4
Select two electives from the following:8
MKT 380
CATEGORY MANAGEMENT AT RETAIL
MKT 381
BUILDING FINANCIAL RELATIONSHIPS
MKT 382
PRINCIPLES OF CATEGORY MANAGEMENT
MKT 384
CASES IN CATEGORY MANAGEMENT
MKT 385
SPORTS SALES
MKT 386
SOCIAL IMPACT SALES
MKT 398
SPECIAL TOPICS (when related)

Category Management Focus

For a specific focus in Category Management, Sales Leadership students should take:

Course Title Quarter Hours
MKT 380
CATEGORY MANAGEMENT AT RETAIL
MKT 382
PRINCIPLES OF CATEGORY MANAGEMENT
MKT 384
CASES IN CATEGORY MANAGEMENT

Communication Requirement

Driehaus students majoring in Marketing must complete MKT 376 for the Communication requirement in the Business Core.

Second Marketing Concentration

While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.

Graduation Requirements

All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher. 

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